Facebook Ads: How’s Your Strategy Performing?

When it comes to social media marketing, Facebook is a platform that deserves your time, money, and attention.

While organic growth is important to your success, don’t overlook the impact Facebook Ads can have on your business. With the right approach, a positive return on investment is possible, thus giving you the opportunity to quickly scale your strategy.

But this leads to an important question: how are your Facebook Ads performing?

If you don’t know the answer or make assumptions, you could end up spending money on ads that aren’t bringing you anything in return.

This is why it’s so important to closely track your Facebook Ads analytics. And that’s exactly what you can do from your Dasheroo data dashboard.

Upon setting up Facebook Ads insights, you can measure KPIs in real-time. These include but are not limited to:

  • Overview: View the roll up performance summary for an Ad Account, Campaign, Ad Set or single Ad.
  • Impressions: Impression = total number of times your ad entered the screen for the first time.
  • Clicks: View the total number of clicks on your ad over time.
  • Click-through-rate: View your click-through rates over time. CTR is all clicks ÷ by impressions in the date range.
  • Actions: Actions include Page likes, app installs, conversions, event responses and more.
  • Action rate: Action rate is all actions ÷ by impressions in the date range.
  • Cost: View your ad costs over time. Filter by Ad Account, Campaign, Ad Set or single Ad.
  • Cost-per-click: View your cost per click over time. CPC = amount spent ÷ number of clicks for the ad.
  • Frequency: View the average number of times your ad was served to each person.
  • Reach: View the number of people who see your ad in a given time period and how it trends.

With the ability to view this data in real-time, you can make fast and decisive decisions with the goal of improving performance and squeezing every last penny out of your Facebook Ads budget.

What Should You Look for in a Business Dashboard?

With access to a variety of business performance metrics, you’ll soon better understand how your company is performing in a number of key areas.

For this reason, it’s critical to choose a business dashboard you can trust and rely on. While you have many options available to you, some come up short in regards to their offerings.

Here are just a few of the many things you should look for in a business dashboard:

1. Integrations

This is where it all starts, and here’s what we have to say about this:

We package the most actionable info from your connected applications into simple to understand, and dare we say, “Insightful” graphs and charts.

With more than 30 integrations – and growing – you have access to all the most important performance metrics in categories such as social media, email marketing, and analytics.

2. Team Collaboration

You don’t want to keep all that top-notch data to yourself, do you?

Team collaboration is a must, as this allows you to share data with anyone or everyone. And with Dasheroo, you also have the power to comment and chat in real-time, thus taking your communication and collaboration to the next level.

3. Reporting

It doesn’t matter if you’re using a business dashboard internally or to service clients, reporting functionality is a must.

Maybe you want to set a recurring email to share dashboards with particular members of your team. Or maybe you want to export to a PDF or PNG file to share with a client.

Regardless of why you need to create and share reports, this functionality – in an easy to use format – is critical.

Other key features to look for in a business dashboard include:

  • Metric alerts
  • Insight mashups
  • Custom data import

If you’re ready to build your first dashboard, you’re only a few clicks away. Soon enough, you’ll realize just how important it is to the stability and growth of your business.

Email Marketing is Alive and Well in 2020

It’s amazing that so many people believe email marketing is dead. While it may not be the right marketing strategy for every business, it could be just what yours needs to boost engagement, traffic, and revenue.

HubSpot shares a variety of email marketing statistics, all of which show just how powerful it remains. Consider the following:

  • There are approximately 5.6 billion active email accounts
  • 40 percent of B2B marketers say email newsletters are most critical to their content marketing success
  • 73 percent of millennials prefer communications from businesses to come via email

You get the point. The opportunity to win big with email marketing is staring you right in the face.

There are many benefits of email marketing, including but not limited to:

  • Almost everyone has an email account (check out the statistic above), so it remains a viable way to touch base
  • The opportunity to share many types of content, ranging from newsletters to coupon codes to company news (and that’s just the start)
  • Use it to boost traffic and revenue, along with improving engagement

As you get started with email marketing, you’ll come to find that these are just a few of the many benefits. Others are sure to come to light along the way.

If you want to make the most of your email marketing strategy, it’s critical to measure your results.

For example, if you’re using GetResponse to manage your email marketing campaigns, you can set up a dashboard to track:

  • List health
  • Recently sent emails
  • Engagement
  • Bounces and unsubscribes
  • Health per list

All of these metrics are critical to your success, as they provide a clear overview of where you’re winning and losing.

For example, “recently sent emails” provides data such as:

  • Sent
  • Opens
  • Clicks
  • Bounces
  • Unsubscribes

You can use this data to better understand the types of messages that are best resonating with your audience.

So, the next time someone tells you email marketing is dead, you’ll know that they’re wrong. And if you take the above advice, you’ll have a clear idea of how you’re using it to your advantage.

Top Social Media Resources for 2020 and Beyond

With only a couple weeks left in 2019, there’s no better time than now to turn your attention to the new year. As a business owner, this means many things. Even if it’s not high on your priority list right now, you should make time to create a social media plan for 2020.

If you need a push in the right direction, here’s a long list of social media resources to guide you:

2020 is sure to be a big year for social media. While your 2019 strategy may generate some results, you’ll need to step into the new year if you want to take your social media activity to new heights.

Once you’ve read these resources, you’ll better understand how to use social media to your advantage in 2020, what to expect over the next 12 months, and how to position your brand for success.

Dasheroo and HubSpot: A Perfect Combination

Millions upon millions of individuals and companies rely on HubSpot and its robust list of tools, many of which are designed to assist with marketing, sales, and customer service.

While it’s easy enough to get started with HubSpot, it’s critical to go beyond the basics. And that’s where Dasheroo can help.

Track your HubSpot analytics right within your Dasheroo data dashboard! Add key email marketing, sales and CRM insights from HubSpot right alongside your social media marketing and website analytics KPIs to one great-looking dashboard.

There are 13 distinct HubSpot insights you can add to your Dasheroo dashboard, including:

  • Contacts
  • List growth
  • Contacts lifecycle funnel
  • Deals
  • Sources distribution
  • Top contacts by lead score
  • Workflow performance
  • Customers by source
  • Contacts by source
  • Visits by source
  • Top keywords by visits
  • Top keywords by contacts
  • Top keywords by leads

When it comes to sales and marketing, there aren’t many – if any – tools that can match HubSpot. For example, adding a “deals” insight to your dashboard will display the number of deals won, lost and total deals in a stacked area graph.

You’re paying good money to use HubSpot, so you might as well take full advantage of everything it has to offer. With the help of Dasheroo, you’ll always have a firm overview of your HubSpot account, thus allowing you to get more out of your subscription.

Social Media Marketing in 2020: Have You Answered These Questions?

With 2019 quickly winding down, there’s no better time than now to turn your attention to the new year. While this entails many things, for the sake of this article we’re going to focus on your social media marketing strategy.

There is no shortage of social media resources to lean on, but your success hinges largely on your ability to create a customized strategy based on your goals, industries, and other personalized factors.

One of the biggest mistakes you can make in regards to your 2020 social media marketing strategy is waiting too long to pin down the details. If you start thinking about it on January 1, 2020, it’s not likely that you’ll hit the ground running on the second. It’s more likely that it’ll be February before you’re on the right track.

So, with that in mind, now’s the time to take action. Answering these eight questions will position you to formulate a detailed strategy that generates results:

  • Overall, how do you feel about the results of your social media efforts in 2019?
  • Which social media platforms generated the highest return on investment?
  • Which social media platforms flopped, leaving you to wonder if it’s a good investment in the future?
  • Do you have a social media team around you, or are you responsible for everything in regards to your strategy? Will this change in the new year?
  • How much time and money can you comfortably afford to invest in social media marketing?
  • What steps are you taking to measure your social media efforts?
  • Are you willing to adjust your strategy in 2020 to boost performance across the board?
  • Which social media KPIs are most important to you?

It’s not always easy to answer these questions. In fact, it may take quite a bit of digging to come up with honest answers that provide real value in regards to how you develop your strategy moving forward.

However, once you have the answers in front of you, it’s easier to implement a plan you can rely on to reach new social media heights in 2020!

5 Statistics That Will Change Your Approach to LinkedIn

A couple months back, we published a post sharing statistics to help you better understand the power of social media marketing.

With such a positive response, we wanted to dive deeper into statistics associated with individual social media platforms.

This time around, we’ll examine five statistics that will open your eyes as to why you should be using LinkedIn to build your personal and company brands. Let’s get started!

  • LinkedIn has more than 645+ million users in more than 200 countries. (LinkedIn)
  • The average LinkedIn user spends 17 minutes on the site per month. (WordStream)
  • 40 percent of LinkedIn members visit the platform a minimum of one time per day. (Omnicore Agency)
  • People are signing up to join LinkedIn at a rate of more than two new members every second. (LinkedIn)
  • There are more than 30 million companies on LinkedIn. (LinkedIn)

Now what do you think of LinkedIn? Are you beginning to see why so many professionals are spending a good portion of their social media resources on the platform?

Some of the things to make note of:

  • Not only does LinkedIn have more than 600 million users, but this number is growing fast (which means more opportunity for you)
  • LinkedIn users are engaged, with nearly half of them visiting the site at least once per day
  • A large number of companies have a presence on LinkedIn, allowing you to connect with them to provide advice, pitch services, or discuss job opportunities (and that’s just the start)

It doesn’t take a lot of time or knowledge to get involved with LinkedIn. All it takes is a profile to get up and running. From there, you can experiment with a variety of strategies for reaching your marketing goals.

7 Must-Read Social Media Marketing Resources for 2019 and Beyond

Your social media marketing strategy can make or break your business.

With the right approach, you’re in position to generate interest for your product or service, engage with your target audience, and boost traffic and revenue.

Conversely, if you ignore social media or implement the wrong strategy, it’ll hold you back from reaching your goals.

In the past, we’ve covered every aspect of social media marketing, such as how to measure the success of your Instagram marketing plan.

This time around, we’re going to focus more on the actions you can take to achieve greater results. These seven must-read social media marketing resources will ensure that you’re on the right path for the remainder of 2019 and beyond:

The titles are self-explanatory, so you should have all the guidance you need regarding where to start. If you carefully review all seven of these social media marketing resources, you’ll feel more confident in your ability to implement a strategy that generates positive results well into the future.

Will These Stats Change Your Social Media Strategy?

When it comes to social media, it’s imperative to maintain a high level of flexibility. As platforms and your audience change, so should your strategy.

With the first half of 2019 in the books, there’s no better time to review your social media strategy with an eye toward optimizing it for better results over the final five months of the year. Pay close attention to:

  • Return on investment
  • Audience engagement
  • Top posts (and those that didn’t perform well)

If you’re wondering where to go next in regards to your social media strategy, these seven statistics will point you in the right direction:

  • 74% of people say they use Facebook for professional purposes. (HubSpot)
  • Seven out of ten hashtags on Instagram are branded. (HubSpot)
  • 39% of the 500 million LinkedIn users are paying for a premium account. (HubSpot)
  • Tweets with video get 10 times more engagement than those without. They are also 6 times more likely to be retweeted. (Hootsuite)
  • People watched more than 50,000 years of product review videos over the last two years. (Hootsuite)
  • 61% of businesses worldwide use YouTube. (Hootsuite)
  • Facebook appeals to social marketers as an advertising platform with 70% of them choosing Facebook ads as the most useful for achieving their goals. (Sprout Social)

It doesn’t matter if you’re spending most your time on Facebook, Instagram, LinkedIn, Twitter or another platform, things are changing and it’s imperative that you adjust accordingly.

What are your thoughts on these social media statistics? Will they change your strategy in the future? How so?

How Do You Measure the Success of Your Instagram Marketing Plan?

Over the past few years, Instagram has absolutely exploded. While it’s not the right social platform for every business, many have come to find that it’s perfect for what they’re trying to accomplish.

For example, if you own a home improvement company, you can use Instagram to display recent projects, new products, and so much more.

Even with a comprehensive Instagram marketing plan in place, there may be a question lingering in the back of your mind: is the plan really as powerful and successful as you think?

If you’re tired of worrying about this, it’s time to measure the success of your Instagram marketing plan. And the best way of doing so is with a Dasheroo data dashboard.

With this, you can add key Instagram insights and measure your KPIs in real-time. You never again have to wonder what’s working and what isn’t. Instead, everything is laid out for you in plain view.

Maybe you come across a recent Instagram post with an above average engagement rate. Click on it in your Dasheroo report, navigate to that specific post, and engage with your audience.

Some of the many insights you can track with an Instagram analytics dashboard include:

  • Followers
  • Following
  • Posts
  • Engagement
  • Engagement rate
  • Recent posts
  • Highest engagement
  • Hashtag leaderboard
  • Highest engagement filters
  • Compare hashtag performance

If you’re going to spend time, money, and other resources on Instagram, you might as well make the most of your strategy.

Rather than guess as to how your Instagram profile is performing, start tracking the most important KPIs. This alone will clear the air, thus helping you create a more efficient and effective strategy for the future.