Use a Google Analytics Dashboard to Track These Overlooked Metrics

Many small business owners, marketing professionals, and entrepreneurs use Google Analytics to track website traffic.

Unfortunately, a large number of these people never dig deep enough to truly understand what this tool can do for them.

It’s All About Total Sessions, Right?

There is no denying the fact that total sessions is an important metric. After all, this gives you a clear idea of how many people are visiting your website.

While this may be the data point that receives the most attention, here’s something to remember: you don’t want to stop there.

Let’s examine three additional metrics you can track using a Google Analytics dashboard:

1. Top Pages by Sessions

With this, you can view the top 10 most visited pages on your website broken down by session.

Why is this important? Well, it’s pretty simple: you want to know which pages your visitors are most interested in. This allows you to adjust your approach in the future, such as by creating more content around the subject or tweaking your call to action on a particular page.

2. Social Sources

This is more important than many people realize. Here’s a statistic from HubSpot that shows why this is the case:

“60% of small business owners are not able to track ROI from their social media activities.”

There are many factors that go into calculating your social media ROI, with social sources and traffic by source among the most important.

3. Monthly Active Users

Here’s how we define this:

“View the daily sum of unique users who visited your website in the last 30 days in the selected time period.”

It’s one thing to know how much traffic your website receives on a particular day. It’s another thing entirely to know if traffic is trending in the right direction.

In a perfect world, your monthly active users would increase month over month.


So, there you have it. This should give you a better idea of how you can use a Google Analytics dashboard.

Remember, there is more to this than total sessions. You can go well beyond this by obtaining a clear overview of your audience, where they are coming from, and what they’re interested in.

3 Interesting Ways to Use a Google Analytics Dashboard

Are you a small or midsize business owner? Are you seeking new ways to track and analyze your website’s traffic?

If so, it’s time to take full advantage of a Google Analytics dashboard.

At Dasheroo, we don’t just give you another way to view traffic data. We present the numbers in an easy to digest format that can be used to take your company to the next level.

In the past, we discussed the many ways to use a Google dashboard to track sales performance. This time around, we’ll examine three interesting ways to use a Google Analytics dashboard:

1. Keep an Eye on Total Sessions

Google defines a session as follows:

“A session is a group of interactions that take place on your website within a given time frame. For example a single session can contain multiple screen or page views, events, social interactions, and ecommerce transactions.”

With this in mind, you should closely monitor sessions throughout the day. For example, if you realize that your number of sessions increases at a certain time of the day, you may be able to correlate this to a particular action. For example, this may happen when you:

  • Publish a new blog post
  • Send an email newsletter to your list
  • Publish social media updates

2. Review Top Pages

Screen Shot 2017-03-10 at 11.44.50 AMLet’s face it: some pages of your website will be more popular than others. You need to know which pages generate the most traffic so you can take full advantage of this content in the future.

An example of this would be a review of the most visited pages on your blog. As you review these, pay close attention to any trends that standout. Don’t be surprised if you find that one type of content is more popular than the rest. In this case, you can focus on creating more of the same in the future.

3. Understand Top Traffic Sources

Are you generating the most traffic via search engines? What about paid traffic? Or maybe social media pushes the largest number of people to your site?

With a Google Analytics dashboard, it’s easy to get a better understanding of your top traffic sources by medium. Once again, with this data in hand, you can alter your approach for better results in the future.

Screen Shot 2017-03-10 at 11.44.44 AM


When it comes to Google Analytics, there’s one thing you need to know: there’s no shortage of meaningful data.

Through the implementation and regular review of a Google Analytics dashboard, you can get a better feel for how your website is performing.