YouTube Analytics: There’s More Data Than You Think

Did you know that 85 percent of businesses now have internal staff and other resources to produce video content in-house?

If this is the direction your company is moving, it’s safe to assume that you’ll spend quite a bit of time on YouTube (and other video sharing websites) in the future.

While creating and posting high quality video content is a start, you don’t want to stop there. You need to fully understand how your videos are performing, as this will help you make the most of your efforts in the future.

With a YouTube analytics dashboard, it’s easier than ever to track key data associated with your video marketing strategy.

Here are some of the many data points you should track:

  • Most Viewed Videos
  • Recent Videos
  • Subscribers
  • Engagement
  • Engagement by Video
  • Video Uploads
  • Views
  • Views by Video

And the list goes on and on!

Engagement is the name of the game when it comes to YouTube analytics. Posting videos is one thing, but getting your audience to engage is what it’s all about.

You can use your YouTube dashboard to track engagement data such as:

  • Likes
  • Shares
  • Comments
  • Favorites

As long as your engagement numbers are increasing from day to day and week to week, you’re on the right track.

You’ll never truly understand the value of video marketing until you focus more time and attention on performance. With a YouTube analytics dashboard, you can do just that!