Facebook Ads: How’s Your Strategy Performing?

When it comes to social media marketing, Facebook is a platform that deserves your time, money, and attention.

While organic growth is important to your success, don’t overlook the impact Facebook Ads can have on your business. With the right approach, a positive return on investment is possible, thus giving you the opportunity to quickly scale your strategy.

But this leads to an important question: how are your Facebook Ads performing?

If you don’t know the answer or make assumptions, you could end up spending money on ads that aren’t bringing you anything in return.

This is why it’s so important to closely track your Facebook Ads analytics. And that’s exactly what you can do from your Dasheroo data dashboard.

Upon setting up Facebook Ads insights, you can measure KPIs in real-time. These include but are not limited to:

  • Overview: View the roll up performance summary for an Ad Account, Campaign, Ad Set or single Ad.
  • Impressions: Impression = total number of times your ad entered the screen for the first time.
  • Clicks: View the total number of clicks on your ad over time.
  • Click-through-rate: View your click-through rates over time. CTR is all clicks ÷ by impressions in the date range.
  • Actions: Actions include Page likes, app installs, conversions, event responses and more.
  • Action rate: Action rate is all actions ÷ by impressions in the date range.
  • Cost: View your ad costs over time. Filter by Ad Account, Campaign, Ad Set or single Ad.
  • Cost-per-click: View your cost per click over time. CPC = amount spent ÷ number of clicks for the ad.
  • Frequency: View the average number of times your ad was served to each person.
  • Reach: View the number of people who see your ad in a given time period and how it trends.

With the ability to view this data in real-time, you can make fast and decisive decisions with the goal of improving performance and squeezing every last penny out of your Facebook Ads budget.

Facebook Ads: Let Analytics Guide Your Strategy

While there are many ways to engage with your audience, many people consider Facebook Ads the king of the hill.

According to Hootsuite, “With an advertising audience of 210 million users, America is the second-biggest population on Facebook.”

This statistic shows that you can reach your target audience on Facebook, no matter who that may be.

An organic approach to growing your following and pushing traffic to your website is essential to your success. However, if you want to speed up your progress, all the while knowing that you’re targeting the right audience, you can use Facebook’s advertising platform to your advantage.

As you get started, you’ll find yourself with access to mounds of data. Rather than wrestle with this on your own, you can setup a Facebook Ads dashboard to track your progress and provide important feedback.

With Dasheroo, you can add 16 key insights to your dashboard to measure your KPIs and make key decisions. These insights include:

  • Overview
  • Impressions
  • Clicks
  • Click Through Rate
  • Actions
  • Action Rate
  • Cost
  • Cost Per Click
  • Cost Per Action
  • Highest Relevance Score
  • Highest Click Through Rate
  • Highest Action Rate
  • Frequency
  • Reach
  • Actions by Type
  • Cost Per Action by Type

All of these insights give you the data you need to make more informed decisions. For example, the “actions” insight provides the following:

View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.

Final Thoughts

If you’re using Facebook Ads but ignoring the data associated with your campaigns, you’re not getting the most bang for your buck.

Fortunately, a Facebook Ads dashboard allows you to collect all the data you need, giving you a better understanding of what’s working, what’s not, and the changes that can bring you more success in the future.

Facebook Marketing in 2018: Track Everything

According to Facebook, its platform generated “1.37 billion daily active users on average for September 2017.”

As a business owner or marketing professional, this means one thing: you need to spend more time, money, and resources on Facebook in 2018.

There’s more to success on Facebook than posting regular updates and engaging with your audience every now and again. If you want to harness the true power of the world’s largest social network, you need to track every last piece of data associated with your marketing strategy.

Dasheroo's Facebook analytics dashboardThis is where a Dasheroo Facebook dashboard comes into play. With this, you can track a variety of data points, including but not limited to:

  • Impressions
  • Fans
  • New fans
  • Engagement
  • Engagement rate
  • Post clicks
  • Post likes
  • Post shares
  • Post comments
  • Recent posts
  • Highest engagement
  • Competitor fans
  • Negative feedback by type
  • Recent reviews
  • New reviews
  • Lifetime rating

As you can imagine, this data will impact the decisions you make in the future.

For example, if a particular type of update continues to receive negative feedback, you’ll want to avoid the same approach in the future.

Conversely, as you learn what your audience enjoys the most, you can focus more time and attention on sharing this type of content.

It doesn’t matter if you are new to Facebook marketing or have been dabbling in it for years, you can’t afford to overlook the power of the data that’s available to you.

With the help of a Dasheroo dashboard, you’ll never be left out in the cold. All the information you need is right at your fingertips!

3 Facebook KPIs to Measure in Real Time

With the growth of Facebook appearing unstoppable, there is no better time than now to use this social media platform to take your business to new heights.

Depending on your marketing strategy and what you’re trying to accomplish, the tracking of Facebook KPIs in real time could be the difference between success and failure.

With the help of a Dasheroo real-time Facebook dashboard, you’ll never have questions about where things stand in regards to organic growth and advertising reach. All of your data is updated and available in real time.

Let’s examine three Facebook KPIs that you should begin to measure in real time:

1. Engagement

Facebook engagement entails many things, including: clicks, shares, likes, and comments.

You want to stay current with each type of engagement, as this provides the opportunity to engage with your audience (which is important to your success).

By tracking growth from day to day and week to week, you’ll always know if you’re on the right track or if you need to adjust your strategy.

2. Ad Clicks

Here’s how we define this:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Simply put, if you’re spending money on Facebook Ads you need to know what’s happening at all times. This doesn’t mean you have to track data every minute of every day, but being able to get real time updates will help you understand how your campaign is performing.

3. Cost Per Click

In a perfect world, you’d have an unlimited amount of time to spend on Facebook advertising. Unfortunately, you know that you only have so much money to go around.

This is perhaps the most important Facebook KPI to measure in real time, as you must always understand how much money you’re spending, as to accurately calculate your return on investment and avoid overspending.


If you get into the habit of tracking these Facebook KPIs in real time, you’ll find it easier to achieve great success on your way to reaching your short and long term goals.

Use a Facebook Ads Dashboard to do These 3 Things

Get this: Facebook had 1.28 billion daily active users on average for March 2017.

With a number like that, it’s easy to see why so many marketing professionals are spending additional time, money, and resources on this social networking service.

While you don’t have to spend a dime to use Facebook, a growing number of people are getting involved with its advertising platform.

If you decide to travel down this path, it’s imperative to track every move you make. How much money are you spending? What is your return on investment? Which ads are performing best?

Being able to answer these types of questions will allow you to spend more wisely in the future.

This is where a Facebook Ads dashboard can really make a difference. With this, you can add insights and measure your KPIs in real time so you can adjust on the fly.

Here are three things you can do with your dashboard:

1. Get an Overview

As the day goes by, you’ll want to keep an eye on your performance summary. This includes data for: impressions, clicks, CTR, actions, action rate, cost, cost per click, and cost per action.

In other words, you need to know what’s happening at all times, even if you aren’t going to dig deeper just yet.

2. Clicks

How much action is your ad getting? This is what it’s all about. We define this as follows:

“View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.”

Easy enough, right?

3. Actions

Simply getting started with Facebook Ads is exciting in its own right. However, things “get real” as you begin to track actions. Here’s what we have to say about this:

“View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.”

You don’t want to pay for Facebook Ads and get nothing in return. Instead, you want people to take action.


Although these are three of the most important things you can do with a Facebook Ads dashboard, you don’t want to stop there.

Your dashboard is extremely powerful, so you want to use it to gain better insights into everything associated with your Facebook Ads strategy.

5 Must Track Facebook Marketing Metrics

Did you know Facebook attracted approximately 1.23 billion daily active users for December 2016?

Did you know that 72% of adult internet users use Facebook?

With these statistics in mind, it’s easy to see why a growing number of companies are spending more time, money, and resources building and managing a robust Facebook marketing strategy.

There is a big difference between using Facebook and generating a positive response. This is why you need to track a variety of Facebook marketing metrics. By doing so, you’ll know what’s working, what’s not, and how to adjust your strategy accordingly.

Here are five “must track” Facebook marketing metrics:

1. Fans

Fans, fans, and more fans. You want your Facebook page to experience a month over month growth in the number of fans. This may not be the most important engagement metric to your business, but it definitely shows if you’re moving in the right direction.

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Are people sharing your content? If so, you know you’re doing something right. If not, you know you need to make a few changes to the type of content you’re posting.

Not only should you focus on the overall number of shares, but keep an eye out for positive growth. You want this number to increase as you devote more time to Facebook marketing.

3. Top Posts

Simply put, you need to understand which posts are generating the greatest response from your audience. This allows you to share the right type of information in the future, thus leading to a higher engagement rate.

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4. Engagement Rate

By now, you probably realize that “engagement” is a good indicator of whether or not you’re achieving success on Facebook.

We define engagement rate as follows:

“Total number of unique people who liked, shared, commented or clicked on your Page posts divided by total reach by day.”

Tip: pay close attention to the overall engagement rate, as well as the daily and weekly increase or decrease.

5. Impressions

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This is the total number of times activity from your Facebook Page is displayed.

Are you noticing a big spike when you post certain types of content? Are you finding that your impressions flat line during periods of inactivity?

More impressions mean more opportunities for your audience to engage.


What do you think of these Facebook marketing metrics? Have you been tracking this data? Have you been ignoring it in the past?

If you’re ready to make a change for the better, start tracking Facebook analytics today. You’ll be glad that you did!