Track Google AdWords Analytics to Spend Wisely and Reach Your Goals

Even if you spend a lot of time and money on SEO and social media marketing, there may come a point when you want to turn your attention to Google AdWords.

The primary benefit of Google AdWords is easy to see: you can generate guaranteed (and targeted) traffic to your website.

On the flipside, you’re charged every time somebody clicks one of your ads in the search results.

This is why Google AdWords analytics is so important. You need to know everything about your AdWords campaign, down to the finest of details.

Here are five (but not the only) KPIs that Dasheroo allows you to track:

1. Cost

This is the amount of money spent on your campaign each day. If you don’t know how much you’re spending, it’s easy to break your budget.

2. Impressions

Are your ads being displayed to a large audience? This KPI shows the total number of times your ads are displayed on a given day.

3. Clicks

Perhaps the most important KPI, it shows the number of times a user has clicked on your ads (which impacts your spend).

4. Conversions

With a Google AdWords dashboard, you can track more than costs and clicks. You can also track conversions, such as the number of leads or sales generated by a particular ad. And this is what matters most, right?

5. Cost Per Click

Cost per click, also known as CPC, deserves your full and undivided attention. This gives you a clear idea of how much you are spending every time a user clicks your ad. It also allows you to accurately calculate your return on investment (ROI).

Have you used Google AdWords in the past? Are you interested in doing so in the future? If you answered yes to either question, you need an AdWords dashboard to help you better understand performance.

Top Reasons to Track Your Google AdWords Analytics

There is nothing better than the thought of your website rising to the top of the search engines for all your primary keywords.

While this may be your ultimate goal, don’t get too hung up on this. There are other ways to push traffic to your website, such as with Google AdWords or a robust social media campaign.

For the sake of this post, we’re going to focus on Google AdWords. More specifically, the importance of tracking analytics data.

At Dasheroo, we make it easy to track key Google AdWords insights alongside data from Google Sheets and Google Analytics.

Have you been spending money on Google AdWords, never really paying attention to your budget, what’s working, and what’s not? If so, it’s time to make a change.

Here are some of the top reasons to track your Google AdWords analytics:

1. To Better Understand Your Numbers

If you’re going to spend time, money, and other resources on Google AdWords, you need to know exactly what’s going on.

Check out this screenshot:

You can view the following data:

  • Cost
  • Impressions
  • Click-through rate
  • Cost per click
  • Cost per conversion

As you know, every one of these numbers is extremely important to your campaign.

2. To Track Spending

In a perfect world, you’d be able to spend an endless amount of money on AdWords.

In the real world, you know this isn’t the way things work. You need to know your costs to ensure that you’re not overspending. You also need to know your costs to ensure that you’re happy with your return on investment (ROI).

3. Conversion Rate

It’s one thing to buy traffic to your website. It’s another thing entirely to generate conversions.

You can use your Google AdWords dashboard to track this key metric. We define this as follows:

“View the conversion rate of your ads and how they trend in the given time period.”

If your conversion rate is lagging behind, you’ll know it. From there, you can tweak your campaign with the idea of generating better results in the future.


Best of all, this is only a handful of the many things you can do with a Google AdWords dashboard.

Once you create your dashboard and begin to track the right numbers, you’ll better understand every aspect of your AdWords campaign – and that’s a big deal!