MailChimp Analytics: Enhance Your Email Marketing

Email marketing is alive and well, with HubSpot noting that “three-quarters of companies agree that email offers “excellent” to “good” ROI.

While some companies have a strong grasp of their email marketing strategy – complete with a system for tracking ROI – others continue to fall short.

MailChimp is one of the biggest players in the email marketing space, with the company providing customers with a variety of high-powered tools.

In addition to the data available through your MailChimp account, you’ll want to take things to the next level by creating a MailChimp analytics dashboard with Dasheroo.

Upon doing so, you’ll gain access to six insights (with these four among the most important):

1. List Health

This allows you to keep track of the total number of email addresses added to your list each day.

Growth may be slow at first, but it’s your goal for your subscriber count to constantly be moving in a positive direction.

2. Recently Sent Emails

If you want to generate a strong ROI, you need to track data associated with recently sent emails. Dasheroo provides an inside look at:

  • Sent
  • Opens
  • Clicks
  • Bounces
  • Unsubscribes

As you dig through this data, you’ll come to understand which types of emails are generating the best results.

3. Engagement

Here’s how we describe this:

Track your trending open and click rates by day based on the last 30 emails you’ve sent.

It’s one thing to send emails but another thing entirely for your audience to engage. You need to track engagement with each email you send, as this once again provides a solid overview of what is and isn’t working.

4. Bounces and Unsubscribes

You want to keep your bounce and unsubscribe rates as low as possible, so charting this MailChimp data is an absolute must.

If your bounce and unsubscribe rates continue to grow, something may be wrong with your approach. This could signify the need for an immediate change.

Note: along with the above, you can also track “health per list” and “engagement by list.”

When it comes to MailChimp analytics, you never want to sell yourself short. There’s plenty of data available, so make sure you’re spending enough time learning more.