Overview

View the roll up performance summary for an Ad Account, Campaign, Ad Set or single Ad.

Impressions

View your ad impressions over time. Impression = total number of times your ad entered the screen for the first time

Clicks

View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.

Click-Through Rate

View your click-through rates over time. CTR is all clicks ÷ by impressions in the date range.

Actions

View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.

Action Rate

View your action rate for your ads over time. Action rate is all actions ÷ by impressions in the date range.

Cost

View your ad costs over time. Filter by Ad Account, Campaign, Ad Set or single Ad.

Cost per Click

View your cost per click over time. CPC = amount spent ÷ number of clicks for the ad.

Cost per Action

View your cost per action over time. Cost per Action = amount spent ÷ number of actions for the ad.

Highest Relevance Score

View the specific ads that generated the highest relevance scores.

Highest Click-Through Rate

View the specific ads that generated the highest click-through rate. CTR = number of clicks ÷ number of impressions.

Highest Action Rate

View the specific ads that generated the highest actions rate. Action rate is all actions ÷ by impressions in the date range.

Frequency

View the average number of times your ad was served to each person.

Reach

View the number of people who see your ad in a given time period and how it trends.

Actions by Type

View a trending line insight of a Facebook ad action in a given time period.

Cost per Action by Type

View a trending line insight that shows how the cost per Facebook action type trends over time.