What Should You Look for in a Business Dashboard?

With access to a variety of business performance metrics, you’ll soon better understand how your company is performing in a number of key areas.

For this reason, it’s critical to choose a business dashboard you can trust and rely on. While you have many options available to you, some come up short in regards to their offerings.

Here are just a few of the many things you should look for in a business dashboard:

1. Integrations

This is where it all starts, and here’s what we have to say about this:

We package the most actionable info from your connected applications into simple to understand, and dare we say, “Insightful” graphs and charts.

With more than 30 integrations – and growing – you have access to all the most important performance metrics in categories such as social media, email marketing, and analytics.

2. Team Collaboration

You don’t want to keep all that top-notch data to yourself, do you?

Team collaboration is a must, as this allows you to share data with anyone or everyone. And with Dasheroo, you also have the power to comment and chat in real-time, thus taking your communication and collaboration to the next level.

3. Reporting

It doesn’t matter if you’re using a business dashboard internally or to service clients, reporting functionality is a must.

Maybe you want to set a recurring email to share dashboards with particular members of your team. Or maybe you want to export to a PDF or PNG file to share with a client.

Regardless of why you need to create and share reports, this functionality – in an easy to use format – is critical.

Other key features to look for in a business dashboard include:

  • Metric alerts
  • Insight mashups
  • Custom data import

If you’re ready to build your first dashboard, you’re only a few clicks away. Soon enough, you’ll realize just how important it is to the stability and growth of your business.

10 Questions to Help You Choose the Best Business Dashboard

There is a difference between choosing just any business dashboard and choosing the one that’s best for you, your team, your goals, and your company as a whole.

There is no right or wrong way to compare and choose a business dashboard, but there are some key steps you can take to position yourself for success.

Most importantly, don’t get ahead of yourself. Before you do anything, answer these 10 questions:


  • Which business dashboard features are most important to you?
  • What are you hoping to accomplish by using a business dashboard?
  • Have you spoke with your team about what’s most important to them?
  • Which dashboard has the integrations that make the most sense for your company?
  • Have you read reviews from other customers?
  • Have you carefully examined case studies to better understand what the dashboard has done for other companies?
  • Is the dashboard known for its ease of use and user friendly interface?
  • Is the dashboard designed to grow alongside your business?
  • Does it offer mobile access and mobile friendly reports?
  • Does the pricing structure suit your budget?

These may not be the only questions you answer when searching for the best business dashboard, but starting here will put you on the right path.

As you answer these questions, continue to narrow your list and search for differentiating factors that give you the confidence necessary to proceed.

At Dasheroo, it’s our goal to help everyone – regardless of title, company size, or industry – get started with a business dashboard. One of the ways we make this easy is by offering a free membership level. This gives you the opportunity to experiment with all aspects of Dasheroo. Only then can you truly understand its full potential!

3 Creative Ways to Use a Dasheroo Business Dashboard

In our last blog post, we examined some of the many types of companies that can benefit from a business dashboard.

While many marketing professionals are familiar with the most common integrations – such as those for social media – there’s more to a business dashboard than meets the eye.

There are a variety of creative ways to use a Dasheroo business dashboard, including the following:

1. Team Collaboration

Keeping your marketing team on the same page is easier said than done. Fortunately, you can use Google Sheets to not only keep your team on the same page, but to also display some killer data.

Here’s what we have to say about this:

“Create eye-popping bar charts, funnel graphs, trending line graphs, pie charts, leaderboards and tables right from a Google Sheet.”

It doesn’t matter what type of marketing channels you are using, from Facebook Ads to Twitter, our Google Sheets integration can keep your team working in an efficient manner.

2. To Track Social Media Interaction

It’s one thing to use social media, but another thing entirely to track what is and isn’t working.

In an overall sense, interaction with your brand is more important than anything else. This shows that your updates are not falling on deaf ears.

Dasheroo is the king of social media integration, making it simple to track interaction on Twitter, Facebook, and Instagram among a variety of other platforms.

3. To Improve Facebook Advertising ROI

As excited as you may be to get involved with Facebook advertising, your positive vibes can take a turn for the worse if you begin to churn through money with nothing to show for it.

With access to the right Facebook Ads analytics, you’ll find it easier to master your advertising campaigns as to boost your ROI.

You should never assume that simply spending money on Facebook Ads is good enough. You must closely monitor your results, with an eye toward any data that can help you tweak your approach in the future. For example, cost per click will have a big impact on your ROI.


While there are thousands of creative ways to use a Dasheroo business dashboard, these three ideas should put you on the right track.

What do you think of these ideas? Will you be able to use any of them in the future? Do you have others to share?

What Types of Companies can Benefit from a Business Dashboard?

Do you often find yourself pondering the benefits of using a business dashboard? Do you have questions about what this could do for your company?

When it comes to using a business dashboard to track key insights, companies typically fall into one of three categories:

  • Those that swear by the benefits of a business dashboard
  • Those who don’t know the first thing about this
  • Those who believe it’ll cause them more harm than good

If you’re on the outside looking in, there’s a good chance you’re in this position because you’ve not yet taken the time to learn more about the benefits.

Additionally, you’ve yet to take a closer look at how this could bolster everything from your social media plan (such as your Twitter strategy) to the way you accept and track payments (Stripe integration is super cool).

While no two companies are the same, I’ve personally worked with several types that were able to benefit from a business dashboard. Let’s examine an overview of each type:

1. Small Startups

Every year, hundreds of thousands of companies are born. Most of these startups don’t have the resources to hire one employee after the next, but they do have access to a variety of tools that can save them time and money.

For example, my involvement with a startup coffee company has taught me some valuable lessons on the importance of using tools, such as Dasheroo, to boost productivity and decrease the need for additional manpower.

2. Growing Companies

Once a company makes its way out of the startup stage, it’s time to focus on growth (among other goals).

These companies are always looking for ways to take revenue and profit to the next level. This often comes down to having a clear understanding of what’s working, what’s not, and which strategy adjustments make the most sense.

Note: here’s a case study of a company that fits into this category.

3. Big Organizations with Tons of Data

Finally, there are big organizations – those with hundreds or thousands of employees – that are surrounded by tons of data.

You have to think big here. Brands like Discover and VerticalResponse come to mind.

These companies have a stronghold on their industry, but still realize the importance of making the most of every piece of data that’s available to them.


If nothing else, here’s what you need to remember: every type of company – regardless of size, industry, or revenue – can benefit in some way from a business dashboard.

Dasheroo gives you the opportunity to get started for free, so you might as well see what this type of tool can do for your company. You may be surprised at the transformation it brings!

3 Unique Ways to Get More Out of Your Business Dashboard

There is no denying the many benefits of using a business dashboard.

For example, a Twitter dashboard can be used to track engagement. With this approach, you’ll have a clear idea of how to get the most out of your Twitter marketing strategy in the future.

While the basics of a business dashboard are simple to understand, you don’t want to stop there. Instead, you want to dive deep, getting as much value as possible out of this tool.

Here are three unique ways to get more out of your business dashboard:

1. Setup Metric Alerts

There is no denying the importance of regularly reviewing the data generated by your business dashboard. However, as you know, there are times when other tasks get in the way.

This is why metric alerts are so important. Here’s how we define this feature:

“Instant group notifications when a metric you select goes above or below a certain threshold.”

So, if you want to know when a particular metric is performing at a high level, you can setup an alert to notify you. It’s that simple.

2. Team Collaboration

Do you have more than one person on your team? Is more than one person reviewing your business dashboard data?

If so, it’s important to take advantage of the team collaboration feature. With this, you can comment and chat in-real time, all from within your dashboard. This ensures that everyone on your team is on the same page.

3. Dashboard Exports

There will be times when reviewing data through your dashboard is enough. There will also be times when you need to do more.

With Dasheroo, you can download, print, and share PDFs or PNGs of your dashboards. This is perfect for agencies that need to share reports with clients.


What do you think of these three ideas? Can you use one or more of these to squeeze more value out of your business dashboard?

Even if you only implement one of these features, it could change the way you do business!

Track Our Startup: Active Campaign + More Performance Upgrades

We’re still gearing up for a release hopefully in the next week with Active Campaign, some Google Analytics insights for your Google Dashboard and maybe a new billing tier. Stay tuned.

Customer Success

Alf our VP of Customer Success has set up a “Calendy” campaign where he sends email to our paying customers to see if they need any help with their onboarding experience. If you get an email from him and want to chat take him up on it it’s fun, just schedule a meeting based on when he’s available! Now he’ll be reaching out to people who have gone inactive to see if he can get them active with us again.

Better Performance

James our VP of Engineering worked on another round of performance fixes for dashboard loading. This is an extension of performance fixes he did two weeks ago. He’s addressing the amount it time it takes to load a new new data that comes in the dashboard. Speaking of James, he’s coming to San Francisco this month, always awesome to see him, he lives in Austin. More on our meetings later!

Since we have a bunch in the queue we’re focusing on potentially getting this performance stuff out first in the next few days before our integrations.Active Campaign Apps Marketplace

New Marketplace

We had an awesome meeting with Active Campaign speaking of new integrations. Apparently they are hearing a lot of requests for Dasheroo. They seem excited to list us for their marketplace but not more excited than us!

Ok, time to get back to it. Cheers!

New Features Offered by Dasheroo Email Marketing Partners

At Dasheroo, we take great pride in the fact that our dashboards integrate with many of the top email marketing platforms.

It doesn’t matter if you’re new to email marketing or have been relying on this strategy for many years, there’s always room for growth.

In this post, you’ll see the newest features offered by Dasheroo’s top email marketing partners. Let’s get started!

Constant ContactVideo: what's new with Constant Contact email marketing

Last month, the Constant Contact team shared a blog post about a few recent changes and additions.

If you don’t have time to watch the video about the newest features, here’s a few to get excited about:

  • Next-Generation Editor
  • Advanced reporting features
  • New PDF Importer

Thanks to new features like these, it’s easy to see why Constant Contact remains a major player in the email marketing space.

Get your free Dasheroo dashboard for Constant Contact!


For many years, AWeber has been a top choice of internet marketing professionals and small business owners. There’s many reasons for this, including the fact that the platform is always updated with advanced features.

Most recently, the company announced two new features:Aweber feature: tags for email marketing

  • The ability to use tags to trigger multiple campaigns (more here) – What’s great about this is that if you want to target a group of people on your list you can use tags, you no longer need to spin up a new list every time you need to deliver a new series.
  • An update to the Broadcast Archive feature (more here)

These features, among others, have been rolled out this summer. And if you know anything about AWeber, you know its next announcement will be coming soon.

Get your free Dasheroo dashboard for AWeber!

Campaign MonitorVidoe: Campaign Monitor Marketing Automation Email Marketing

Overlooked by some, provider for small businesses, in fact we use them from time to time here at Dasheroo.

You can review all of its features here, including those that have been recently added to the platform.

Recently, they released a few marketing automation tools for its users it’s pretty slick. Check out the video.

Campaign Monitor also introduced its new App Store with more than 200 partner apps and integrations.

Get your free Dasheroo dashboard for Campaign Monitor!

VerticalResponseVerticalResponse Pro feature - email marketing

For email and social media marketing, VerticalResponse is hard to beat. Not only is the platform simple to use, regardless of experience, its feature list is always growing.

They just introduced its Pro+ features. With this full service approach to email marketing, users can take advantage of many benefits:

  • Save you time
  • Save you money
  • Generate top notch results

If you don’t have the time, experience, or desire to manage your own email and social media marketing campaigns, Pro+ is an option to consider.

Get your free Dasheroo dashboard for VerticalResponse.

Remember, no matter which one of these email marketing providers you choose, you can bring your data into your Dasheroo dashboard, free!

Track Our Startup: Performance Boost + August Rocked!

Well now that our last release is behind us here at Dasheroo, there’s a new one coming! We’re going to be adding a new pricing tier between FREE and $19 so be on the lookout for that. We’re also working on performance for your dashboards, killing some nasty bugs some users have experienced (sorry!), and our new integration with one of our most requested apps, Active Campaign, CRM for small business.

We think that we boosted performance for loading your dashboards by anywhere from 10-20%. So you should see your dashboards loading at a quicker pace. Thanks James! He’ll be looking at a few other places in our code where we can optimize performance. Everybody needs a speedy dashboard.quickbooks online logo - dasheroo dashboards

We’re doing some research on what new insights for QuickBooks Online users might want. We even asked our own internal accountants to weigh in. More on that as we know more.

Thanks to Nivi for reaching out to all customers who have asked for multi metric tracking in a Google Sheet. If you don’t know about it, it’s awesome.

Our summer started slow but man did it end on a high note. We got the most new customers in a given month ever. And Mimi killed it with her sales number as well. Way to go!

September is gearing up to be bigger and better so we have to get back to work!

New Release: New Google Sheets Feature + QuickBooks Online!

We’ve been talking about it and it’s finally here! Check out all of the new insights and dashboards Dasheroo has to offer.

New to Google Sheets Dashboard

Now you can track multiple KPIs on ONE chart in your dashboard, up to 5 in fact. So if you want to see how one metric is performing right alongside others, this is the way to do it.

Google Sheets multi KPI dashboard

QuickBooks Online (QBO)

We familiarized ourselves with yet another integration that we think is strategically important, QuickBooks Online! After all it is one of the leading small business accounting software packages out there. We already show you what’s happening with Sales and Marketing on your dashboards from a myriad of integrations, but tracking money out and revenue in for marketing and sales is also important. So to start we’re giving you three insights from QuickBooks to add to your Dasheroo dashboard.

  • Profit and Loss – View a trending line of income and expenses for your business in the given time period.QBO Income and Expenses Dasheroo dashboard
  • Customer Balance – View the amount owed by your customers broken down by due and past due.QBO Past Due Dasheroo dashboard
  • Income and Expenses – View your high level profit and loss details for the given time period.QBO Income & Expenses dashboard

What’s New?

Ever wanted to know what we’ve been working on right from within the Dasheroo application? I know, sometimes you’re too busy to get yourself to the blog…well we’ll get you there! Just click on “What’s New” in the app and you’ll see exactly what we’ve been up to.

Dasheroo - What's New Feature

More to come!

Track Our Startup: New Release On the Way

As we told you last week we’ve been busy on our next release for your dashboards due out later this week. What’s new? A bunch!!

New Features for Tracking KPIs On The Way!

The biggest request we get from those who track KPIs on a Google Sheets dashboard is support for tracking multiple KPIs on one sheet. Well in the next release you’ll be able to support FIVE!!

You’ll also get access to these new features right from within your dashboards so every time we do a release it will be even easier to find out all the goodies you’ll have access to.

We’ll also have a few Quickbooks Online insights to add to your dashboards. Now you’ll be able to track KPIs like your P&L right from Dasheroo.

We’re also working to get our Active Campaign dashboard out so you can track all of your marketing KPIs in one spot. That will likely make the release after this one. Great job guys!

We’ve been doing pretty good with our SEO lately. We use a tool called SEM RushSEM Rush - Dasheroo SEO which we really like. It gives us great competitive intel for keywords that other businesses in our space are ranking for. We can easily see where we are plotted next to other businesses. In the chart on the right you can see that we are ranking for the most organic keywords that drive the right targeted traffic. Can you tell we love our graphs and charts here at Dasheroo? ?

Alf, our VP of Customer Success, has been busy recovering from the awesome onslaught of user questions and suggestions (which we love) from the Social Media Examiner article last week. It was an awesome article, How to Monitor Multiple Social Media Metrics in a Single Dashboard, thanks again @SMExaminer! We also had a record number of purchases we’ve ever had in a week.

Back to work!