Track Our Startup: Officially Beating Our Numbers!

We have one more week of QA and bug fixing to go before we release what we call the mammoth release from hell. We’re shooting to be dev complete by end of the week and ideally target a launch for next week, but as we all know it totally depends on the QA findings. Get ’em Court! Oddly enough we’re also working on the next few releases but this one has to go out the order it was placed.

Dasheroo signupsWe got some killer mentions last week at Social Media Marketing World, that awesome event put on by Social Media Examiner. Thanks Chris Penn and Jen Newmeyer, you guys rock!

We’re are beating (and have continued to beat) our ‘New User’ KPI for the past 4 months and this month is no slouch! We are also doing great where users connect to a 3rd party application (like Google Analytics and Facebook) for our ‘engagement’ KPI this month. It’s great to get new users but having them be engaged with the product is what we’re really after. Most importantly we’re beating our revenue number for the past few months and with a freemium model that’s very cool.

We’re getting some great traction on Salesforce Appexchange installs as well, around 1-2 per day. That’s pretty good considering we don’t spend anything on marketing. If you don’t know about it, you can see your Dasheroo dashboards right within your Salesforce account. Pretty nifty.

We’re also having some pretty cool strategic meetings with bigger companies both from a partnership and customer perspective. We’ll tell you more when we can!

Gotta run, coffee time!