If you’re advertising on Facebook Ads (and you should look at it if you aren’t) you might be the type to “set it and forget it”. We know, we’ve been there. But just taking a quick peek at your Facebook Ads metrics in your Dasheroo data dashboard might make you think a bit more about how you do your Facebook advertising.

When you’re starting out you might start with one ad. Take for instance Dwight The Pup. He started out with under 100 likes and it was costing his owners .26 per like. Over time and as more people like his page, his cost per like has gone down to .21 per like with NO adjustments to the ad. And with 1609 clicks and 1376 Likes that’s coming in at a cool 85.5% conversion rate

Then they did a test, they took two pics they liked with the same message. This one below got 23 clicks (not very valid) and 18 likes so a 78.2% conversion rate. They’ll keep a close eye on this for a few more days to see if Facebook gives this ad some love but .46 per like ain’t cuttin’ it.

Now compare that to this ad below. Facebook is serving way more of it. out of 131 clicks they got 107 Likes, an 81.6% conversion rate. So far Image 1 seems to be working and .29 per like is getting closer to the winner.

So in your biz you might consider creating a few ads; one with a person’s picture, one with a picture of your product and one with your logo. All of them should have the same message if you’re testing them head to head. Your call-to-action is asking people to “like” your Facebook page. This way when you have something to post (which hopefully is each day) your post will appear in your Fan’s streams. And if they like what you’ve posted their friends will see it and hopefully like it too.

Now you can compare your cost per page like to see who is bringing in the most Likes at the best price!

P.S. Don’t forget to check out your Ultimate Facebook Ads data dashboard at Dasheroo, you can track all of your social media analytics too!