The great folks over at Which Test Won are at it again with some brand new a/b testing and this one’s a doozy. This test was run by Oxfam, a British-born-and-evolved movement who believes in a world without poverty, where people are valued and treated equally, enjoy their rights as full citizens, and can influence decisions affecting their lives. Very cool.

So obviously they rely on donations to keep their non-profit going. This test is pretty cool.

They tested:

• Version A had a fillable form where the user didn’t have to go to another landing page to fill it out.
• Version B featured just a “Donate Now” button where you had another page to fill out.

The Winner!

Version A, the fillable donation form won lifting donation click throughs by 23% compared to Version B and A increased completed donation by 131%!

We think Version A just made it easier to donate. You never know how many pages lie behind a “Donate Now” button and a simple way on one page to do it makes sense. Oxfam agrees with this “transparency.”

Check out the rest of the story here! Thanks again to Which Test Won, we love all of your a/b testing!