Many companies use key performance indicators (KPIs) to measure performance of a specific business metric that is valuable to the business growth. These performance indicators are usually measured over time and are very different from department to department.

KPIs are very much like SMART goals organizations should be following.

These performance indicators should be:

  • Specific
    There should be a specific objective to be goaled upon.
  • Measurable
    You need to be able to measure the progress over time.
  • Attainable
    The business metric can’t be outrageously out of reach.
  • Relevant
    Results need to be relevant to the goals.
  • Time-based
    The business metric needs to be measured in a time box.

An example of a KPI for an organization might be:

Growth in new gross revenue from Widget X.

A SMART KPI to support this:

Tim is responsible for $10,000 in new gross revenue from Widget X within this quarter.

Keep track of all of your important key performance indicators with your own Data Dashboard!

KPI Dashboard

Start Tracking & Acting on KPIs for Your Business

Not sure where to start? We've got you covered! Below is a series of in-depth KPI guides that are sure to set you on the right course.

Customer Service KPI Guide

Providing a high level of customer service is vital to your business. Learn how to set and keep an eye on your customer service KPIs

Social Media KPI Guide

Know what to track, how to track it, and the best way to review results across most of the social networks including Facebook, LinkedIn, Twitter, Instagram, Pinterest, and more!

Marketing KPI Guide

Once you create a marketing plan, it is time to carry it out. Track the following marketing key performance indicators to ensure that you don’t miss a single detail.

Sales KPI Guide

From inside sales to outside sales, success doesn’t always come easy. Use these sales key performance indicators to track progress and achieve your desired results.

Web Analytics KPI Guide

Regardless of your current web presence and related goals, These are the web analytics key performance indicators that require your attention.

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