Why Your Inbox is Your Social Media Marketing Hub

Our inbox is NUTS with social network emails!

Our inbox is NUTS with social network emails!

We just got back from Social Media Marketing World #SMMW15, and it was great. We met a ton of people and learned a bunch. But we started to think about how old school email still plays a huge role in social media marketing even WITH all of the social media marketing we’ve got.

  • On LinkedIn, if you send an inMail or a connection request an email is sent to your personal inbox. You might not check LinkedIn but a few times a week but you’re checking your email all the time.
  • On Twitter if someone connects with you, favorites or RT’s one of your Tweets, guess what? You get an email! Then from that email you can follow that person back. One of the great ways to get in front of someone for just little work is just “favorite” their Tweet. They’ll also give you suggestions in your inbox for who to follow, thanks Twitter!
  • Pinterest lets you know if one of your Facebook friends joins Pinterest, they constantly mail you with suggestions of what your friends are pinning, or if any of your friends pins something to your board.
  • Instagram will give you email notifications if someone Likes or Comments on your photos if you set it up that way.
  • YouTube will email you when someone subscribes or when a channel you subscribe to uploaded a new video.
  • Google+ will tell you when someone has added you or remind you if you’ve been invited to an event.
  • Facebook, well, they just want to own the world don’t they ?

Hey maybe we’re biased because we love email and founded and worked at VerticalResponse but hey, you can’t disregard that the medium is still rockin’.

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