Tag: SMMW15

What’s a Good Twitter Engagement Rate for Your Tweets?

April 29, 2015 by Team Dasheroo·12 Comments

In this Dasheroo dashboard for Twitter Analytics you’ll see that Dasheroo Tweets 6 times a day and falls right where the big brands do!

At Dasheroo, since we provide businesses free business dashboards to track all of their important KPIs, engagement rates are important for us as well as our users. That’s why we just changed our Twitter analytics engagement rate to include Favorites because we think that’s in important metric to add into the Tweet engagement equation.

Twitter engagement rate for your Tweets we defined as the following: Favorites + RT’s + Replies ÷ Total followers.

So how do you know how you compare? The life of a Tweet is short these days with everyone Tweeting like mad. According to Followerwonk you need to tweet like 9 times/day to stay relevant and that number is likely to GROW! So what would you consider a good engagement rate?

According to Social Bakers (met you guys at SMMW15!) the average Twitter engagement for the top 25 brands came in at about .0007 or .07% for a Tweet. Dasheroo’s engagement rate on a per post basis falls right in there. Our belief is that even if someone doesn’t engage directly with us, hopefully we made an impression.

So if your post got 5 Favorites, 2 RT’s and 8 Replies and you have 1000 followers:

5+2+8 ÷ 1000 = .015 or 1.5%. Pretty good as far as Twitter engagement goes according to the average of the big brands!

Dave Kerpen (@DaveKerpen), CEO, Likeable Local talks about how big brands and their bosses get interaction on Twitter. LL has an algorithm that tracked who the most likable senior executives are at well-known companies. We love that Ralph Lauren is tweeting from his company’s account with the -RL signature!

So how are you doing with your Twitter analytics engagement metric? Check out our previous post 9 Ways to Pump Up Your Twitter Engagement, it’s awesome!

P.S. Don’t forget to check out your Ultimate Twitter analytics dashboard at Dasheroo, you can track all of your social media analytics too!

SMMW15: Four Social Media Marketing Product Favorites

April 9, 2015 by Team Dasheroo·1 Comment

We stopped by to listen to Ian Cleary, CEO of RazorSocial speak at SMMW15. He’s a tech tools guru so we wanted to hear what tools he liked. Good news is that we use a plethora of tools when we do our social media marketing like CoSchedule, ContentJems and Buzzsumo.

Here are a few of Ian’s faves, one day Dasheroo might be on the list!

Heyo Cart – This product sounds too good to be true but we’ve talked to people who are killing it with this product! You have an offer on Facebook, your fan comments with a “buy” and you get 80% of the sale, Heyo gets 20%. Caveat: your product HAS to be digital, no hard goods.

BuzzSumo – Provides the influencers in your industry, where you can see what they’ve published, & how many shares they get on their content. Plus, you can follow them right from BuzzSumo. You also can monitor with Content Alerts from your competitors. Imagine: you see an article that included your competition that was written by an influencer that got a ton of shares. You can reach out to that writer and get on their radar screen.

Inbound Writer – Got writer’s block? Let this product do the thinking. You put in what the keywords you want to be known for as you’re writing and you get an email about topics you should be writing about based on what is successful on Google.

Directr – Awesome free (for now) business video tool to make you a big-time screen director!

Go check ’em out, they’re cool. Thanks Ian Cleary and thanks Social Media Marketing World (#SMMW15).

Why Your Inbox is Your Social Media Marketing Hub

April 1, 2015 by Team Dasheroo·0 Comments

Our inbox is NUTS with social network emails!

We just got back from Social Media Marketing World #SMMW15, and it was great. We met a ton of people and learned a bunch. But we started to think about how old school email still plays a huge role in social media marketing even WITH all of the social media marketing we’ve got.

On LinkedIn, if you send an inMail or a connection request an email is sent to your personal inbox. You might not check LinkedIn but a few times a week but you’re checking your email all the time.
On Twitter if someone connects with you, favorites or RT’s one of your Tweets, guess what? You get an email! Then from that email you can follow that person back. One of the great ways to get in front of someone for just little work is just “favorite” their Tweet. They’ll also give you suggestions in your inbox for who to follow, thanks Twitter!
Pinterest lets you know if one of your Facebook friends joins Pinterest, they constantly mail you with suggestions of what your friends are pinning, or if any of your friends pins something to your board.
Instagram will give you email notifications if someone Likes or Comments on your photos if you set it up that way.
YouTube will email you when someone subscribes or when a channel you subscribe to uploaded a new video.
Google+ will tell you when someone has added you or remind you if you’ve been invited to an event.
Facebook, well, they just want to own the world don’t they ?

Hey maybe we’re biased because we love email and founded and worked at VerticalResponse but hey, you can’t disregard that the medium is still rockin’.

Track Our Startup: 28 Days to Launch Business Dashboards!

March 31, 2015 by Team Dasheroo·0 Comments

Your YouTube data right in your Dasheroo business dashboards!

We have been heads down getting ready to launch, and boy have we been working our dashy little butts off! We’ve got about 3 more releases left before our big launch (our stake in the ground for “hey, we’re here and we’re real!”)

Ok, here’s the rundown:

Next Release – YOUTUBE!

We’re gearing up for our next release this week (we try to do them every two weeks) and this one includes:

YouTube Insights – Recent videos, most viewed videos, engagement, views by video and more!
RSS feed – This cool widget will let you track feeds of content you want to keep an eye on.

We’re also always fixing bugs and working on stuff that you can’t see to make Dasheroo more robust for your business dashboards.

Next Up – Facebook Ads Insights? Perhaps!

We did some initial data-gathering for our next app integration for Facebook Ads since we’re having some issues with Google+. We’re not there yet but look for more deets on this next week.

We’re also going to be changing our calculation for Twitter engagement, adding Favorites to the score since that’s how more people are looking at it.

And we’re knee-deep in figuring out how to give you a great interface for bundling apps in a dashboard!

We handed out a buncha Moo biz cards at #SMMW15!

#SMMW15 – Social Media Marketing World, San Diego

We went to this amazing show that highlighted the fact that what we’re doing is so necessary for small businesses, agencies, consultants and more. We heard from @tedrubin @meloniedadaro @kimgarst @marismith, @jenns_trends, @suebzimmerman @lutzfinger @joepulizzi and one of our faves @ducttape that social media marketing is growing and has never been better for businesses to get them to prosper. Check out the first in a few posts about the show.

We also wanted to get Dasheroo in front of a lot of pretty influential people in the industry as we’re getting ready for launch, and we were really successful at that.

Our Newest Addition…Josh!

We just announced that our buddy Josh Feinberg is joining Team Dasheroo. Why do we love Josh? Well this team has worked under his Product Guru-ness for the last 13 years so we’re super-excited to have him on board as a co-founder. And no we don’t only hire people with J-names.

Lessons Learned SMMW15: Don’t Bore Me

March 30, 2015 by Team Dasheroo·0 Comments

John on the U.S.S. Midway in San Diego at the SMMW15 show!

Team Dasheroo went to the infamous Social Media Marketing World (#SMMW15) conference with a BANG! We wanted to meet and learn from the pros and network with everyone who cared about social media since that’s what we decided to build business dashboards for first. Turns out it was about 3200 people that cared enough about it to spend a cool $1k per person. Fierce! Thanks to Michael Stelzner (amazing guy) and his awesome team for a fantastic show.

We went to a few sessions that really touted the fact that on social media you need to be real, you need to be fun and you need to be personable.

Be Real

Ann Handley, Marketing Profs, really drove this point home with dozens of examples of great companies that are being “real” on their websites and with their email marketing campaigns. It was all about being real as a business and people falling in love with who you are. Pretty powerful stuff and something we all take for granted. Thanks Ann!

Not more content, better content..get sassy! @annhandley #SMMW15

“Be fun!” says Sue B. Zimmerman!

Be Fun

Sue B. Zimmerman, The Instagram Expert, really drove this point home. Instagram as a medium is visual and should be fun but should always tie back to what you’re all about. If you’re an enterprise software company and you post pics of your kitty with no tie-in, it’s not good.

It’s all about a great bio and thoughtful content to be a success on Instagram! @SueBZimmerm an
Don’t overpost or underpost to Instagram, you’ll lose followers and engagement! @SueBZimmerman #SMMW15

Be Human

Ted Rubin who owns the hashtag #RonR, or return on relationship, had a fantastic session where he talked about how for him it’s personal with his content. He loves crazy socks, he takes pics of his crazy socks and posts them. People now come to expect images of his socks! Melonie Dodaro, LinkedIn expert, also had a few things to say about it as well.

Reach and frequency is great, but a community is power” well said @TedRubin #SMMW15
Interact, engage, look people in the eye, and build relationships. #RonR
Social has made marketing hard and tools make it look too easy. Don’t forget the people! Great session already with @TedRubin #SMMW15
Don’t worry about ur company LI page, focus on your personal profile. people want to deal with people, not a logo. @MelonieDodaro #SMMW15
Wanna rank high 4 ur profile on linkedin? Optimize keywords as a person not a ‘thing’ as u would on google. @MelonieDodaro #SMMW15

So bottom line? Don’t hide behind who you really are on social media and you’ll have a ton of fun with your followers!