We stopped by to listen to Ian Cleary, CEO of RazorSocial speak at SMMW15. He’s a tech tools guru so we wanted to hear what tools he liked. Good news is that we use a plethora of tools when we do our social media marketing like CoSchedule, ContentJems and Buzzsumo.

Here are a few of Ian’s faves, one day Dasheroo might be on the list!

Heyo Cart – This product sounds too good to be true but we’ve talked to people who are killing it with this product! You have an offer on Facebook, your fan comments with a “buy” and you get 80% of the sale, Heyo gets 20%. Caveat: your product HAS to be digital, no hard goods.

BuzzSumo – Provides the influencers in your industry, where you can see what they’ve published, & how many shares they get on their content. Plus, you can follow them right from BuzzSumo. You also can monitor with Content Alerts from your competitors. Imagine: you see an article that included your competition that was written by an influencer that got a ton of shares. You can reach out to that writer and get on their radar screen.

Inbound Writer – Got writer’s block? Let this product do the thinking. You put in what the keywords you want to be known for as you’re writing and you get an email about topics you should be writing about based on what is successful on Google.

 

Directr – Awesome free (for now) business video tool to make you a big-time screen director!

Go check ’em out, they’re cool. Thanks Ian Cleary and thanks Social Media Marketing World (#SMMW15).