9 To-Dos to Pump Up Your Twitter Engagement

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We’ve been using Twitter since 2008 for business and personal and it’s been a very successful channel for us, but only because we really work it. And we monitor our Twitter analytics with our own Dasheroo dashboard, shocker! Twitter engagement is the metric you need to focus on. And with 284 million monthly active users and 500 million Tweets per day, you need to tap into it and cultivate! So here are 9 quick daily to-dos to pump you up!

  1. Follow your followers – Every day check out your New Followers. View their bio to ensure they’re someone you want to follow and follow them back. Hootsuite is a great tool for checking on your new followers and easily view who they are and what they’re saying.
  2. Thank your followers – Every day Tweet “Thanks for following” with the handles of a few of your new followers (Don’t Direct Message them.) Your followers love to get in front of more people and you doing this simple act of kindness gets them there, DMing them does not. They’re likely to retweet your thanks so you get in front of their followers.

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    GetDasheroo is going nuts thanking new followers!

  3. Follow influencers in your industry – Go to BuzzSumo and search on the keyword for your industry. For instance we did a search on “social media marketing” and followed the top people who write about social media marketing.
  4. Make a Twitter list of who is Tweeting about your industry – Every day go to that list and see what they’re Tweeting about and RT any interesting news they may have. Your hope? They follow you and Tweet about you too.
  5. Your description defines you – With all of the Twitter add-on tools many of them pull in your description of who you are so make sure it’s exactly what you’d want someone to know about you in the few characters they allow.

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    Kipp is great, uses links, says what he does and for who. We’re following!

  6. Twitter recommends who to follow – Go there a few times a week and follow some interesting people Twitter is recommending.
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  7. Tweet when your followers care – Go to Followerwonk to find out when your followers are active on Twitter. Then use the fantastic Buffer integration that tells Buffer when to publish your Tweets. Oh, and use Buffer to publish your Tweets ?Screen Shot 2014-11-10 at 3.06.40 PM
  8. Use photos where you can – According to Twitter, Photos average a 35% boost in Retweets so if you can use a photo, get one in there.
  9. Respond fast! – People are used to getting a quick answer in a short amount of characters so make sure you’re monitoring and reacting to anyone who is talking about you.

I’m on #5 today what about you?

P.S. Do you have a Twitter analytics dashboard? It’s free at Dasheroo!

The Twitter Trifecta: How to Manage Twitter for Biz

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It can be so frustrating to get your reports from all of the social apps that are driving traffic to your site which is exactly why we started Dasheroo for business dashboards, but it can be equally frustrating to “manage” how to post, what to post, who to follow and who not to follow on Twitter, can’t it?

So in an effort to try to get into a bunch of apps and make heads and tails out of it all we will break down how we use Twitter apps to manage it all. Here’s a day in the life of Twitter and @GetDasheroo.

We start with our own business dashboard at Dasheroo to see at a high level what engagement rates were on specific posts, what amplification rates are and what is resonating with our following. Then on to the apps!

Commun.it

Screen Shot 2014-11-04 at 4.48.20 PMWe love this tool. We go to it first in the morning to see what our to-do Twitter list is.

  • Tells you to thank people for following and pre-fills in a Tweet
  • Recommends #followFriday people and pre-fills in a Tweet
  • Tells you who to follow
  • Tells you who to RT by “engaged or influencer”
  • You see who you might want to unfollow

We get some great RT’s when we thank people and RT some Influencers.

Buffer

Screen Shot 2014-11-04 at 4.50.21 PMThis app loads up Tweets for the day or for a few days out. You should download the Chrome extension so that when you’re on any site and you want to retweeet or post to Facebook you can load it into Buffer and you’ll have some time between posts to do so. We’ve written about them before.

  • Schedule a Tweet for a specific time or let the app “buffer” them for you
  • Add your Twitter, Facebook, Linkedin accounts
  • You can select by post which social networks you want to post to
  • Schedule a bunch in advance
  • Go back to older blog posts and revive them with Buffer
  • Use the analysis from Followerwonk to let you know when you’re follwers are looking at Twitter

We use it to “fill the tank” of Tweets in a timely fashion so we don’t overwhelm our followers and give them timely and relevant information.

FollowerwonkScreen Shot 2014-11-04 at 4.52.33 PM

This is great to do once a day to see what’s happening in the Twittersphere and what you need to keep an eye on. We’ve written about them here.

  • What your competitors do – Most important Tweets, most mentioned domains
  • Who follows them – You can follow their best followers
  • Who your competitors follow
  • Analyze your own followers
  • When your followers are active

We use it to keep an eye on who is following our competitors, people who write about our industry and follow them!

There you have it, our recipe for Twitter success at Dasheroo.