We’re all about being scrappy here at Dasheroo, after all, up to this point we’re pretty much in bootstrap mode so any way we can get the word out about the alpha version of our business dashboard product CHEAP we’re doing it.

So we came across this nifty feature in Followerwonk. It’s a great online tool owned by Moz where you can compare overall Twitter stats with those of your competition, or really any Twitter user you’d like to compare to and you can find their best Twitter followers.

So we went into Follower wonk and clicked on “Compare users”, typed in our Twitter handle as well as a viable competitor who just got acquired. Then we selected “Compare their followers” from the pull down menu.

We found that there was hardly any overlap between our companies. Means an opportunity!

So we took it one step further and looked at their followers:

And followed a few of their followers who had some pretty cool Social Authority (lots of RTs) and lots of followers. If people like what they have to say, maybe they’d like what we have to say too and follow us. Is it sneaky? No way, they can do the same with your followers!

Even better we can go to the applications we support (like Salesforce, Google Analytics and VerticalResponse) and follow their followers too which just increases the overall amount of targeted followers for our application.

Fee: I think you need to have a Moz Pro account which is about $99/month but it comes with the Followerwonk toolset so it’s pretty worth it. There may be a 30-day trial where you can check it out.