3 Email Marketing Tools To Use Today and Their 3 Top Features

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With more than 80% of B2B and B2C companies using some form of email marketing technology, there is no time to waste. If you aren’t using this marketing strategy you’ll continue to fall behind the competition.

But where do we start? If this question continues to weigh you down, here are three tools you should implement today:

1. Campaign Monitor

Check out where in the world your email is being viewed using Campaign Monitor!

Described by the company as a service that “makes it radically easy to create, send and measure the impact of your email marketing campaigns,” you can’t go wrong by choosing Campaign Monitor. Frankly we use them to do our weekly email communications.

Top 3 Features of Campaign Monitor

  • Drag-and-drop email builder with auto-save.
  • Variety of reporting and analytics tools. Worldview enables you to see REAL TIME where in the world your email is being viewed…geek out!
  • Access to email automation tools, such as drip campaigns. This is a killer feature.

2. VerticalResponse

Create autoresponders like this when someone joins your list using VerticalResponse!

Are you interested in reaching your audience via email and social media marketing? Well, VerticalResponse brings together the best of both worlds. We know, most of our team has either worked for or co-founded this company!

With the ability to create professional emails in minutes, thanks to a variety of customizable templates, you can be up and running in an hour.

Top 3 Features of VerticalResponse

  • Super awesome HTML editor and image manipulation tools to make your email the best it can be!
  • Powerful autoresponder tools to thank your new subscribers when they sign up for your newsletter.
  • Send up to 4,000 emails to 1,000 contacts every month, free of charge.

3. Emma

It’s easy to set up a lightbox form on your website with Emma!

Here is how Emma describes its service:

“Emma helps you build smarter email programs that maximize the power of marketing’s most effective channel.”

Sounds good, doesn’t it? Well, it will sound even better once you learn more about Emma.

Top 3 Features of Emma

  • Pricing that fits any and every email program.
  • Option to code your own HTML, great for advanced users that know how to code and want an awesome delivery mechanism.
  • Super cool lightbox forms that can almost double your subscription rate!

Make Your Move

Email marketing is not dead. In fact, it’s more powerful than ever before. Which one of these email marketing tools will you use to improve this area of your business?

P.S. Check out the awesome apps Dasheroo integrates with for your email marketing dashboard!

Dasheroo Dashboards Get Great Press!

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We always like to share with you when Dasheroo gets some great ink for our awesome dashboards, and just recently we had four great companies talking about Dasheroo, from marketing tools to marketing blogs! Thanks guys!

jotformJotForm

Dasheroo made a very relaxed list created by JotForm‘s own Chad Reid, Lazy Marketers: Here are Your New Tools. Thanks to Chad for putting us alongside some other great tools to help ease the workload like Help a Reporter Out (Haro) and Buffer!

Examiner.comExaminer logo for Dasheroo dashboards

Automation is a key to every business so that there is more time and energy to be focused on business growth. Dasheroo dashboards do just do that, and has made a list: 10 Affordable Tools That Automate Your Business for Faster Growth. Thanks, Norah.

Screen Shot 2016-02-10 at 4.24.18 PMCampaign Monitor

Dasheroo integration partner, Campaign Monitor listed the Dasheroo Blog in 51 Must-Read Marketing Blogs You Should Know.

funnlsfunnls logo for Dasheroo dashboards

The Dasheroo Blog gets some more attention in Charlie Rose‘s second year of this list Top 25 Marketing Blogs to Read in 2016 on his website funnls. Thanks again Charlie!

Track Our Startup: New Dashboards Release

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Dasheroo's Infusionsoft CRM dashboards: Contacts

Have you seen our Infusionsoft dashboards?

As you know we just released Infusionsoft CRM dashboards but we can’t stand still! Our team has been busy on adding new insights and metrics to current insights. So without further adieu:

Email Marketing Enhancements

Google Analytics

  • Added goal completions to Goals by source/medium
  • Added goal completions to Goals by source
  • Added goal completions to Goals by medium

New Infusionsoft Insight

  • Goal Completions: A trending line insight that shows the number of goal completions for a chosen goal within a specific campaign for the given time period.

What’s Next?

Our team is going nuts on releases. In the hopper we’ve got our push API where any developer can push data into our dashboards because a business needs better data visualization. Hubspot dashboards, Google Apps Marketplace integration, Sendgrid integration are all on the way since we’ve gotten a lot of requests from users for this.

We’re working on error messaging which sounds kinda ho-hum, but it’s not. Setting expectations that an error will fix itself is important and would save a user from a) being annoyed and 2) wasting their valuable time contacting us.

Stuff to ReadInc.com article - 21 blogs to read guaranteed to get you more customers

Janine wrote this killer article for Inc.com: 21 Blogs to Subscribe to in 2016 Guaranteed to Get You New Customers. It’s a great list to have around. She also wrote The Chief is Laid Up With an Illness, Is Your Business Prepared?

What Else?

We continue working on our 5-year revenue model which is a bear of a project but we’re close. Our team is looking closely at a new pricing model to come fast and furiously, especially as we’re in dev with a ton of new features so stay tuned! Back to my spreadsheets!

Track Our Startup: Dasheroo Dashboards Make Some Lists!

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Thanks to Sujan Patel Dasheroo was included in an amazing Entrepreneur article, 11 Marketing Tools Worth Trying in 2016. Our dashboards also got a great mention by Roundpeg in their blog post Tracking Your Social Media Efforts. Finally a wonderful write up by Campaign Monitor 100 Awesome Marketing Tools You Should Know. We’re pretty darn lucky. Thanks guys!

We’ve been heads down on the following:

  • Swapping out (or not having any) logos for your PDF exports. Agencies are going to love this.
  • Getting Dasheroo for Agencies release released!
  • Q&A for the Alerts feature.
  • Figuring out how to charge for premium apps (most everything we have now is free and we need to feed ourselves.)
  • Figuring out how we “push” our dashboards into other applications. Some companies like ours better than theirs, go figure.

All of this while working on a set of new insights for existing apps (Facebook Analytics, Google Analytics) that we already connect to as well as our next new application Infusionsoft! More on all of this as it happens.

Our LinkedIn Issue has been fixed. Sorry about the issue and thanks to the users who were affected (Social Media Delivered!)

Meetings Galore

We had a ton of great meeting last week including Hubspot, Workday, Inspiria and Gnip, to name a few. All for great reasons, we’re growing. We also had our monthly board meeting which was super productive.

We’re preparing for a few releases before the holidays so we better get going!

Track Our Startup: Dasheroo Invited to the LAUNCH Scale Demo Pit!

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We Launch Logowere so excited and proud that Dasheroo was nominated to host a demo table at LAUNCH Scale as a Top 100 company most likely to scale! Holy Moly! We’re even happier to be invited to the Top 100 Demo Pit!! If you’re in San Francisco today or Wednesday (sorry for the short notice!) you should go to this event! Stop by and say hi to Josh or Alf.

Back to Scaling…

We are ready for Q4 I tell ya. We’re tracking our numbers for the early part of Q4 and it’s looking good as far as website visits, converted leads and new customers finding value in what we provide (i.e. paying us!) Onward and upward as they say.

New Stuff We’re Working On…

We’ve been working on a few new integrations like Pinterest. It’s not been easy and it’s our #1 requested integration but they recently opened up their API to give us data for your Pinterest analytics. So they’re up next!

For Pinterest you’ll be able to track business metrics like:

  • Total number of boards
  • Total number of pins
  • Total number of followers
  • Total number of re-pins
  • Total number of comments
  • Total number of favorites
We’re also working on dashboard insight for Pinterest Reach, Engagement, New Followers, Engagement Rate, Engagement Rate by Boards, Boards Leaderboard, Highest Engagement Pins and Popular Pin Types. Whew!
We’ve been revisiting current integrations we have and adding additional insights for you to include on your data dashboard.

For all email marketing providers like VerticalResponse, Campaign Monitor, AWeber, Emma, Constant Contact, Mail Chimp and Get Response you’ll now be able to track growth broken out by each subscriber list.

Alerts (we had to put this feature on hold for a bit but it’s back!) – You’ll soon be able to set an alert when a threshold is met on a KPI you track in your dashboard. For instance if you want to know the minute you hit 100 Likes on a given day on your Facebook page you’ll get an email!

We continue to work on our Partner program administrative functionality which we’d like to release soon. So if you’re an agency or you manage a larger team of people and you need controls over who sees what data, we’ve got you covered.

Our co-founder James developed the coolest way to export your data into a PDF. He’s calling it Drone and soon we’re gong to release it to all of our users and he’s going to release it as an open source application to the developer community. We’re pretty happy about that for many, many, many reasons!

Now back to work and back to LAUNCH Scale!

Track Our Startup: Hiring, Billing & Videos, Oh My!

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It’s been a busy couple of weeks for team Dasheroo! After we released Campaign Monitor for your business dashboards last week we started work on our next integration with AWeber for email marketing (we’ve almost got the email marketing-sphere covered!)

Small Business Computing LogoWe got a HUGE review from Small Business Computing; Dasheroo Delivers Insight into Critical Business Metrics. What a great review we got. Thank you Jamie Bsales for a great and very thorough write up!

John is chairing a judging committee for the American Business Awards. It’s pretty cool. He’s got Kim Stiglitz from Campaign Monitor and Connie Sung Moyle from Hearsay Social recruited to be on the judging committee as well. Thanks guys, should be fun. Next year we’ll be nominated!

We attended Market New York and boy did we hear from a ton of businesses. Business owners want easy access to data, agencies want an easy way to manage their client’s data and business owners don’t know where to start with accessing data from the applications they use! Yay! Immediate feedback? People thought we were creating mobile apps. So we learned to tailor our message and we need to re-tool our messaging a bit.OzBargain site image with Dasheroo on it!

Someone put us up on an online shopping site in Australia called OzBargain and BAM got a ton of sign ups instantly. You Aussies are connecting insights like crazy so thank you for that!

John kicked off his “Startup Stories” weekly blog posting. Will be good because it’s pretty raw and transparent, like you all like it!

Hiring

James and team have been busy interviewing candidates for our engineering position. Josh hired a wonderful person for our Sr. Product Manager position who starts in a few weeks, we’re pretty stoked!

iOS!

We are diligently working on our iOS app so you can easily view your business dashboards on your iPhone. It’s in Apple’s hands now as we just wait. As soon as we know anything you’ll be the first.

Billing

Josh, Andrew and James are knee-deep in developing our billing platform. We need this for a number of reasons; we need to stay in business and we need to pay anyone who wants to resell Dasheroo. We think it’s at least a 6 week project so tell your friends about Dasheroo, for the next 6 weeks they’ll get the Grande plan free for 20 years!Dasheroo video: sharing your dashboards

Videos

Alf is working on a bunch of videos for how to use different features of Dasheroo. We’ll post them on the blog, on our YouTube Channel and on the site. We’ve already got “Getting Started with Dasheroo” and “Sharing Your Dasheroo Dashboard“.

We’re prepping for our 3rd China Hill “onsite”. Why do we call it an onsite? We don’t technically have an HQ, our only office is in Austin at TechRanch where James, Andrew and Court are jamming. John lives between Nob Hill and Chinatown in SF and he’s trying to rename that zip code. Good luck Johnny, it worked for the Tender Nob.

New Release: Business Dashboards for Campaign Monitor & Speed!

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We’ve been gearing up for our next release after launch. We try to release every few weeks to keep our momentum going and to give you what you’re asking for. Please keep that feedback coming in. FWIW, every time you email us or send us an app request it goes to all of us at Team Dasheroo, so we all see what you want.

Faster than a speeding bullet…

We’ve done a bunch of work behind the scenes to make sure that when you connect an insight or use our Mashups it’s as fast as possible! You’ll notice a huge decrease in any wait times to display your data. James and the team have really been working hard to make sure you get the right data you need, quickly!

Dasheroo dashboard of Campaign Monitor

We’ve got business dashboards for email marketing provider Campaign Monitor.

We’ve got Campaign Monitor business dashboards!

If you use that awesome app Campaign Monitor to do your email marketing, now you can track your campaign results right in your Dasheroo dashboard. Track opens, clicks, unsubs and bounces for your recent campaigns, track your subscribers and your engagement over time.

Billing…it’s coming.

We’ve been working on our billing system, we chose Stripe, it seems like a great product so far. We’re spec-ing out every possible way we might need to bill. The biggest thing for us to do is make sure that if you sign up before we launch billing, you get our grande pricing plan FREE for the next 20 years. So if you have not signed up, better get in while the gettin’ is good!

People are talking.Dasheroo dashboard of our traffic spike

Dasheroo was mentioned in the Y Combinator run site Hacker News. Hacker News is a social news website focusing on computer science and entrepreneurship. A member of the community thought we were interesting and BAM! We got a ton of traffic to the site and over 300 new users. We sure hope they like what they see and tell us if they don’t! They even alerted us to a scrolling issue on the mobile version of our main website which we fixed right away.

We got 247 pickups on our press release using PRWeb, nice!

New York, here we come.

We’ll be at Market New York at the Javits Center this Thursday May 21st. Swing by and say hi!

Track Our Startup Post Launch: Pricing, Press & People

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We got right back into ‘hard at work’ mode after we launched last week. With the new business dashboards launch we gave our users mashups, bundles, dashboard templates, wider date range access, Facebook Ads and email marketing giant Emma insights, whew!

We passed the 2000 user mark and we’re starting to really gain traction with our growing user base! Please tell your friends because advertising gets expensive. PEOPLE ARE EXPENSIVE, however we’d rather spend our money on people working for you rather than ads to get new people.

Up Next?

We’re working on releasing Campaign Monitor and following that up Aweber. A number of users have been requesting these applications so that’s what we’re focused on.

image of Dasheroo's pricing offerUpcoming Pricing

Did you see our upcoming pricing? Get in on the early adopter special and tell your buds about it, it’s a great deal :-) That leads us to tell you that we don’t have a billing platform in place yet, but we’re excited to be using Stripe.

We got some great press from our launch and hopefully will continue to:

We’re hiring!

Does it matter where you live? Nope. We do have an office in Austin so if you’re an engineer in the Austin area even better but not necessary. We’re also looking for Product Managers and Sales too.

We’re off to Market New York to show Dasheroo off and get some really great feedback! Great feedback = positive OR negative to us. Stop by we’re at booth #200.

Facebook Ads Business Dashboards Launched!

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When we had our launch (read the story here) we also snuck in a few great new applications to add to your business dashboards; Emma for email marketing and Facebook Ads so you can track some of your ad stats. If you want to see the press release for our launch here it is.

We’re pretty excited about it and even more excited about our board meeting yesterday, the day after we launched Dasheroo, with our buddy Matt Holleran from Cloud Apps Capital Partners. We also had a bunch of meetings to talk about what’s going to be happening next (can’t we just relish the moment?) so after we chat this week we’ll sure be informing you about the roadmap, keep the suggestions coming though!

So for Facebook Ads, you’ll be able to filter your insights at the Ad, Ad Set, Campaign and Account level for:

  • Overview – View all of the metrics below in one insight.New Facebook Ads relevance score dashboard
  • Impressions – View your ad impressions over time. Impression = total number of times your ad entered the screen for the first time.
  • Clicks – View the total number of clicks on your ad over time. Depending on what you’re promoting, this can include Page likes, event responses or app installs.
  • CTR – View your click-through rates over time. CTR is all clicks ÷ by impressions in the date range.
  • Actions – View the number of actions taken on your ad, Page, app or event after someone viewed your ad, even if they didn’t click on it. Actions include Page likes, app installs, conversions, event responses and more.
  • Action Rate – View your action rate for your ads over time. Action rate is all actions ÷ by impressions in the date range.
  • Cost – View your ad costs over time. Filter by Ad Account, Campaign, Ad Set or single Ad.
  • Cost Per Click (CPC) – View your cost per click over time. CPC = amount spent ÷ number of clicks for the ad.
  • Cost Per Action – View your cost per action over time. Cost Per Action = amount spent ÷ number of actions for the ad.

More excitement? We also give you insights for:

  • Highest Click Through Rate – View a list of the last 7 ads that had the highest click through rate
  • Highest Relevance Score – View a list of the last 7 ads that had the highest relevance score
  • Highest Action Rate – View a list of the last 7 ads that had the highest action rate

Log into your Dasheroo account now and check them out!

There are a few things we do know that are coming:

Campaign Monitor! – If you use this cool email marketing app (and we love Alex, Craig, Sean and Andrea over at Campaign Monitor) you’ll be able to see a snapshot of your last few campaigns and how they did, how your subscriber growth is going and the trending of your overall click, open, bounce and unsubscribe rates. We hear that Aweber might be next!

Market New York (@MarketNewYork or #MKTNY) – We’ll be showing our wares in NYC, the big Javits center for a day, May 21st! This show is great, our buddy Ramon Ray is going to be there with Infusionsoft (also Smart Hustle Magazine, we love Ramon!) and Dave Kerpen from Likeable Local. We’ll be front and center with our selling shoes on (how can you sell something that is free?) in our fancy new booth. Visit John at the booth, he can’t wait to see ya!

Go check out Facebook Ads and Emma insights.