Since we just launched our YouTube Insights for your business dashboards we thought we’d give you some ideas for how to make your YouTube channel shine (and get viewers!)
Make Your Channel Your Own
Upload your logo or images to your Channel icon and art. Make sure your branding is recognizable across all of your social networks if you can.
Make sure you choose a “trailer”. This is cool because it starts playing automatically when someone revisits your channel or is there for the first time. You can choose different trailers for both!
Include your links to other social networks and your site like GoPro does below:
GoPro does a great job including their social network and website link into their channel art. They use their logo as their icon art.
Create Short Videos that are Quality
Verify your account to make sure you’re in Good standing on YouTube.
The longer your video is the higher the chance you’ll lose your viewer. Make them short, interesting and great!
Annotate your videos, it’s fun! You can display a message or messages over your video as it plays. Some do subtitles, some lead you to another video when clicked others do a call-to-action sending the view to a store or another website.
Note if you’re going to annotate a video and send the view off of YouTube, you need to “verify” your YouTube account and include the site as the associated website for your YouTube account in Advanced Channel Settings.
This video uses annotations as instructional.
Because you verify your account YouTube knows that you’re a human being so you also get your account labeled “good standing” which is great for when you want to claim your custom URL. Incidentally you can claim your custom URL when you have more than 500 subscribers AND your account is in “good standing.”
Market Your Video
Post your video out to your social networks, make sure you post it numerous times to Twitter since the life of a Tweet is pretty darn short.
Include your video on your website and in your email marketing campaigns.
Make sure you choose your keywords right! This is how you’ll get found on YouTube search. YT will also be looking at keywords within your description. Speaking of, the first few sentences will be pulled into the search with your video thumbnail so make sure it’s SEO friendly but catchy!
YouTube’s search pulls in the first few lines of copy, make sure it’s snappy and SEO-friendly!
You’ve also got an opportunity to cross-promote within your description so if you get viewers to your channel you can include a link to your site, another video, or to subscribe.
GoPro uses their description to include a link to subscribe!
That should get you started on your way to building a kick butt YouTube channel.