7 Tools That Can Help You Rapidly Grow and Automate Your Business

Entrepreneur.com logoDasheroo was listed as one of these 7 awesome tools for SMBs on Entrepreneur last week and we couldn’t be happier. A notable quote? “It’s brilliant for the busy entrepreneur who wants it all in one place.” Perfect!

We share the spotlight with greats like Infusionsoft, Shopify, Clearvoice, Printful, Clickfunnel and SproutSocial!

We’ve even got an integration so you can get a Shopify sales dashboard right within Dasheroo, Infusionsoft is coming!

Check out the article, it’s great and thank you to the great Matthew Toren for including us! He’s a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs! Check him out for sure.

Startup Lessons Learned: The Mind Meld

Vulcan Mind MeldHere at Dasheroo we’re a distributed team as I have discussed. We love the ‘structure’ but it does pose challenges, particularly in communications. Sure, we use Slack, Zoom, Basecamp and other collaboration and comms tools and have regular all-hands and 1:1 meetings but is anything lost by not having those spontaneous ‘over the cube’ discussions?

I’m not sure! But it’s certainly something we need to always be mindful of.

But every few months I make sure we have what I call a ‘Mind Meld’. Not a Vulcan Mind Meld where touch technique allows a Vulcan to merge his or her mind with the essence of another’s mind purely by using specialized contact fingertip-points-in a humanoid, usually around the targeted partner’s skull temples. It’s where we bring our ideas together and come out with a futuristic roadmap silly!

So it’s our quarterly planning session. The 5 of us co-founders get together and discuss what we’ve learned and how that should direct our activities going forward. After, we share our thoughts with the team to get their feedback and roll that into our future operational plan.

It’s a time we can assure that we all get together, roll up our sleeves, look each other in the eyes, park our egos at the door and tackle some important issues, including:

  • Are we innovating fast enough?
  • Are we acting like a lean, scrappy start-up (in the good ways)?
  • Are we developing the right features?
  • Are we growing fast enough?
  • Where are we f’ing up, and how are we gonna fix it?
  • What external things have impacted our biz since the last Mind Meld?
  • Are we gonna be able to raise more money?
  • Do we have what it takes to be a global leader in the business dashboard market, and what will that take? And, are we all still on board?

It’s a super productive full-day meeting, and then we go eat and drink like pigs and have some laughs.

We always hold ourselves accountable for our individual KPIs and progress made on the decisions from prior Mind Melds as well.

I’m really excited about our upcoming one in Austin later this month. We’ll be at the point, approximately 6 months post launch, where we have enough empirical data to help show us where our initial assumptions are hitting and missing. Plus we’ve talked to tons of users and potential users & partners to consider their suggestions as well. This is a fun, exciting, challenging and nerve-racking time for sure.

Because of that I already sense some really big things coming out of this one. Fundamental changes that I believe will position us to be a leader in our space; and I’ll talk about them in a post as soon as we’re all in agreement. Then, it’s all about executing and continuing to evolve based on measuring our successes and failures!

What’s your approach to check-ins on your business strategy, execution and overall KPIs? I’m always looking for new ideas!

Nice Press for Dasheroo!

We like to let you know about any cool PR Dasheroo gets from time to time, so without further adieu here are some really cool mentions about us in the past few weeks.

Heinz Marketing - App of the Week.Heinz Marketing – Matt Heinz knows a thing or three about B2B marketing as CEO of Heinz Marketing and renowned author! Dasheroo got “Matt’s App of the Week“, thanks Matt!

Website Magazine – These guys picked up on the fact that we have ecommerce & sales dashboards for PayPal, Website Magazine - Dasheroo's new sales dashboardShopify, Stripe and Google Analytics Ecommerce.

Thanks for the mentions!

Create A Google Dashboard in Minutes!

You’ve got a ton of data coming at you, especially from Google. So here’s a quick win on how to get it all in one place where you can access it in one simple Google dashboard.

Dasheroo Google Dashboard

Whether you use Google Analytics Ecommerce to track website visits to purchases, Google Sheets to track internal data, Google Adwords to drive traffic or Google Analytics to track all of those visits, we’ve got you covered in your own Google Dashboard!

Log in or sign up to set one up free.

Track Our Startup: Dasheroo Invited to the LAUNCH Scale Demo Pit!

We Launch Logowere so excited and proud that Dasheroo was nominated to host a demo table at LAUNCH Scale as a Top 100 company most likely to scale! Holy Moly! We’re even happier to be invited to the Top 100 Demo Pit!! If you’re in San Francisco today or Wednesday (sorry for the short notice!) you should go to this event! Stop by and say hi to Josh or Alf.

Back to Scaling…

We are ready for Q4 I tell ya. We’re tracking our numbers for the early part of Q4 and it’s looking good as far as website visits, converted leads and new customers finding value in what we provide (i.e. paying us!) Onward and upward as they say.

New Stuff We’re Working On…

We’ve been working on a few new integrations like Pinterest. It’s not been easy and it’s our #1 requested integration but they recently opened up their API to give us data for your Pinterest analytics. So they’re up next!

For Pinterest you’ll be able to track business metrics like:

  • Total number of boards
  • Total number of pins
  • Total number of followers
  • Total number of re-pins
  • Total number of comments
  • Total number of favorites
We’re also working on dashboard insight for Pinterest Reach, Engagement, New Followers, Engagement Rate, Engagement Rate by Boards, Boards Leaderboard, Highest Engagement Pins and Popular Pin Types. Whew!
We’ve also been revisiting current integrations we have and adding additional insights for you to include on your data dashboard.

For all email marketing providers like VerticalResponse, Campaign Monitor, AWeber, Emma, Constant Contact, Mail Chimp and Get Response you’ll now be able to track growth broken out by each subscriber list.

Alerts (we had to put this feature on hold for a bit but it’s back!) You’ll soon be able to set an alert when a threshold is met on a metric you track in your dashboard. For instance if you want to know the minute you hit 100 Likes on a given day on your Facebook page you’ll get an email!

We continue to work on our Partner program administrative functionality which we’d like to release soon. So if you’re an agency or you manage a larger team of people and you need controls over who sees what data, we’ve got you covered.

Our co-founder James developed the coolest way to export your data into a PDF. He’s calling it Drone and soon we’re gong to release it to all of our users and he’s going to release it as an open source application to the developer community. We’re pretty happy about that for many, many, many reasons!

Now back to work and back to LAUNCH Scale!

Startup Lessons Learned: Are You a Hedgehog or Fox?

Conde Nast Cartoon

Image: Conde Nast

I love to read, but rarely get a chance to these days to do much more than scan Crunchbase, Mashable and a news feed or two. But a short while ago I got the rare opportunity on a long flight to read a book! And of all the reads I could have chosen, elected Nate Silver’s The Signal & The Noise – Why So Many Predictions Fail.

I chose that one because Nate had always intrigued me – from his ability to predict political election winners to what college baseball player would turn into a great pro. Plus I’m a geek for statistics and probability, it’s why I started Dasheroo.

There’s plenty of great material in the book, including solid reasoning of how the 2008 financial meltdown could have been avoided as well as predicting weather patterns. I enjoyed it all, but what stuck with me the most was the bifurcation of personalities into a ‘hedgehog or fox’.

I wasn’t aware until I did a little more research that this had been written about in the 1950’s by Isaiah Berlin, who cribbed it from Leo Tolstoy and Greek poetry. Silver explains that there are two main types of prognosticators: the hedgehog and the fox and reiterates Greek poet Archilochus’s musing “a fox knows many things, but a hedgehog one important thing.”

What does that mean? To me, it means that foxes tend to be self-critical, eclectic thinkers that consider many solutions and are willing to update their opinions when faced with new information or contrary evidence. Hedgehogs, on the other hand are more likely to have one big concept, idea or belief that they get behind like with pit bull tenacity. They’re typically articulate and very persuasive (sometimes bullying) as to why their idea is correct. For instance, the media often love hedgehogs as they make for great TV.

This principle resonated with me. After thinking about it, I started to categorize folks in one or the other bucket. Personally, I’ve found that I tend to gravitate more toward the fox persona, but I do appreciate the hedgehog mentality as well. There’s certainly a distinct clarity, drive and focus with the hedgehog that can be absent with the fox.

So who’s the better leader, a fox or a hedgehog? Bottom line, I think it’s valuable to build a team that respects each of these personalities – I think foxes need some hedgehog support and vice versa. And the type and stage of company is also important – I’d argue that foxes can make better leaders in early stage companies and start-ups, while hedgehogs take the upper hand in more structured businesses. Even so, I certainly wouldn’t be comfortable with a senior team made up of just foxes or only hedgehogs!

So which are you, and who do you think makes the best leader?

I’ll be writing an additional post or two about how to deal with each of these personas, but in the meantime let me know your thoughts – is it accurate to portray people as one or the other? What’s your experience? Let me know on this Startup Lessons Learned!

Track Our Startup: Dasheroo By The KPIs

Ok, we’re getting ready to start our Q4 and we just had a great board meeting to go over our monthly growth, wins and challenges. Good news: we’re hitting some great milestones, and releasing new features almost every week and a half! Thanks to all of you who tell us what you like and more importantly what you need. And please, If you don’t see some thing you want just tell us what you want and we’ll log it in our feature tracker.
 
New Features
I’m sure you know by now we’ve got all new Google Analytics Goals dashboards and they’re awesome. Find them alongside the Google Analytics and Google Analytics Ecommerce insights for your dashboards.
We also released 5 new mashups where you can compare your ecommerce metrics to your Google Analytics website session growth. Pretty nifty, check them out.
 
Dasheroo by the Numbers
It’s been a while since we shared our some of our KPIs and since we’re all about the KPIs it’s time. Be sure to add the term “and growing” to the end of each number!

Dasheroo's Facebook Likes

# of website sessions since day 1 – 70,542

# of users – 7,000

# of countries we have users in – 117

# of applications we integrate with – 25

# of full time employees – 13

# of stellar Interns – 1

# of Facebook fans – 19,546

# of twitter Followers – 3,234

# of leads we got at Dreamforce this year! – 161

Whew, that’s a lot of key performance indicators, and we’re really happy to be going up and to the right!

What’s Up Next?

We’re attending Constant Contact’s OneCon as we speak. Mimi will give us the lowdown when she returns from Vegas.

We’re working really hard on developing a platform where we can partner with businesses that want to offer our dashboards as a service to their clients or team members in a branded (or not) fashion. Basically (and there’s nothing basic about it!) we’re developing administrative features so that users can invite and manage the data other users see. Andrew and Josh have been killing it on this project from what they’ve shown us so far.

Alf, our VP of Customer Success and Jenny, our Customer Success Manager have been working very hard on zero-ing in on where we need to focus messaging to our customers and at what specific time. Alf charted out our customer journey; that is, where users come to our site, where they click to make a decision on what to do and how long it takes to get them there. Now we’ll look at our user experience to see where we might need to insert new paths or new messages to avoid any confusion and get our users where they need to go…fast. It’s the best part of a SaaS job and one of the toughest but we’re lucky because he’s not only creative he’s analytical!

I’m sure I’m missing a bunch of other stuff we’re working on but I’ll catch you up next week.

New Release! Google Analytics Goals + Killer Mashups

Dasheroo Google Analytics Goals Dashboard

Dasheroo’s new Google Analytics Goals dashboard. We’re tracking our own conversion rate to sign up!

In an effort to go deeper into current integrations we have for our data dashboards we’ve got an awesome release for your Google dashboard. We just released Google Analytics ecommerce dashboards and now we’re excited to announce we released Google Analytics Goals for you to track. Here are the new insights you can connect to your Dasheroo data dashboard in no time!

  • Goal by Source – View the conversion rate for a Goal by a given Source and how it trends in the given time period. According to Google Source means every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
  • Goal by Medium – View the conversion rate for a Goal by a selected Medium in the given time period. According to Google, Medium is every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
  • Goal performance by Source/Medium – View the conversion rate for a Goal by a selected combination of both Source and Medium and how it trends in the given time period. It’s great to combine both source and medium so you can have them all in a single menu to choose from.
  • Goal performance – View the conversion rate of a selected goal and how it is trending in the given time period.
  • Goal comparison – View a pie chart comparing goal completions of the different goals in your Google Analytics account.
  • Goal completions vs. Goal abandons – View a pie chart comparing the Goal Completion Rate and Goal Abandonment Rate for a particular Goal.

Dasheroo Sales Dashboard mashupsWe’ve also added FIVE spectacular mashups to the mix for your Sales pleasure!

  • Google Analytics Sessions vs. Google Analytics Revenue
  • Google Analytics Sessions vs. Google Analytics Transactions
  • Google Analytics Sessions vs. PayPal Sales
  • Google Analytics Sessions vs. Shopify Sales
  • Facebook Reach vs. Shopify Sales

Now get in there and add all of these great new insights to your data dashboard!

 

Dasheroo Data Dashboard: How To Spot Correlations

We make it pretty easy to spot trends on your Dasheroo data dashboard. Then you can drill into the native application to get more data. The more insights you have on your dashboards, the more data you have at your fingertips to spot these trends.

We look at our KPIs (Key Performance Indicators) side by side on our dashboards. In this particular dashboard in a given time period you see that on September 10 we got a spike in Google Sessions.

Screen Shot 2015-09-27 at 3.41.18 PM

Then we looked at the next insight on our dashboard and we saw Referral traffic (in green) had a little spike too.

Dasheroo Data Dashboard: Google Analytics

Finally our eyes went over to our Social Sources insight and voila, Hacker News is the culprit!

Dasheroo Data Dashboard: Google Analytics Social Sources

So it’s pretty easy to see some correlating data just using your Dasheroo data dashboard.