Are you in the habit of regularly reviewing Facebook analytics data? If so, this is something that will continue to work in your favor well into the future. But if not, now is the time to make a change.

Just the same as other social networks, such as Instagram, there are reasons why you should keep a close watch on Facebook analytics data. Here are three of the best:

1. To Track Engagement

This includes the following:

• Clicks
• Shares
• Likes
• Comments

Engagement is a must, and you want to see all four of these metrics increasing with time. Taking this one step further, pay attention to the type of posts that receive the highest level of engagement. This will help you create more targeted content in the future.

Questions are always a good engagement mechanism, especially if they’re interesting! Videos are also a must for engagement on Facebook.

2. To Better Understand Your Facebook Audience

It’s one thing to track engagement and notice a positive trend. It is another thing entirely to have a firm grasp of your audience. This means focusing on details such as:

• Gender
• Top languages
• Top cities
• Top countries

For instance if you see that you’re surprisingly getting more customers from a location you thought you wouldn’t you might want to target a Facebook ad campaign to people in that location to get more customers.

How much do you know about your Facebook audience? How are you using this data to your advantage?

3. To Improve Facebook Ads Performance

Through the use of Facebook analytics, you can gain insight into the type of content that performs best. As a result of your findings, it becomes easier to create Facebook ads that increase reach and engagement.

If you plan on spending money on Facebook ads, you might as well get the most bang for your buck. This starts with reviewing analytics data.

You’ll want to see what type of ads get you the most clicks and impressions. For instance you can test different images on the same ad. Facebook will then serve up the ad with the image that gets the most engagement. Then you can turn the other ads off and test against it. Pretty cool huh?

Final Word

There are more than one billion people active on Facebook, but the majority don’t pay any attention to analytics data.

As you spend more time tracking, reviewing, and comparing this information, your opportunity for success goes through the roof. Could this be just what your business needs?