So here in SF, we have a very active & competitive environment when it comes to getting around town – taxis, Uber, Flywheel, Lyft and the rest. And a lotta people are wondering, come New Years Eve partyin’ time, how they are going get around this fantastic city by the Bay. And many of you have heard the buzz around Uber’s ‘surge pricing’ which can quickly increase to 2-3-4X base price, the various SF Taxi companies ‘unstable’ (i.e. insane) drivers and Flywheel, who just seems to be on the sidelines at times.

So today, we received two very different emails from rivals Uber and Flywheel:

Flywheel and Uber NYE emails, so different!

Pretty interesting. Hey we’re not the investors or employees at these companies so aren’t privy (love that word) to all the strategery that may be driving this. But with all the crappy PR Uber has generated the past 4-6 months, seems like they could have used NYE as an opportunity to try to be a friendly business again.

Sure we get businesses need to get profitable and all that, and maybe Flywheel is investing in customer acquisition at a time when Uber is just growing and growing. But from a (semi) outsiders POV, we came away with a warm and fuzzy for Flywheel, and left pretty flat for Uber. What that means for their respective biz in 2015 and beyond, we’ll see! All we know is, were walking tonight!