Nice Press for Dasheroo!

We like to let you know about any cool PR Dasheroo gets from time to time, so without further adieu here are some really cool mentions about us in the past few weeks.

Heinz Marketing - App of the Week.Heinz Marketing – Matt Heinz knows a thing or three about B2B marketing as CEO of Heinz Marketing and renowned author! Dasheroo got “Matt’s App of the Week“, thanks Matt!

Website Magazine – These guys picked up on the fact that we have ecommerce & sales dashboards for PayPal, Website Magazine - Dasheroo's new sales dashboardShopify, Stripe and Google Analytics Ecommerce.

Thanks for the mentions!

Track Our Startup: Dasheroo By The KPIs

Ok, we’re getting ready to start our Q4 and we just had a great board meeting to go over our monthly growth, wins and challenges. Good news: we’re hitting some great milestones, and releasing new features almost every week and a half! Thanks to all of you who tell us what you like and more importantly what you need. And please, If you don’t see some thing you want just tell us what you want and we’ll log it in our feature tracker.
New Features
I’m sure you know by now we’ve got all new Google Analytics Goals dashboards and they’re awesome. Find them alongside the Google Analytics and Google Analytics Ecommerce insights for your dashboards.
We also released 5 new mashups where you can compare your ecommerce metrics to your Google Analytics website session growth. Pretty nifty, check them out.
Dasheroo by the Numbers
It’s been a while since we shared our some of our KPIs and since we’re all about the KPIs it’s time. Be sure to add the term “and growing” to the end of each number!

Dasheroo's Facebook Likes

# of website sessions since day 1 – 70,542

# of users – 7,000

# of countries we have users in – 117

# of applications we integrate with – 25

# of full time employees – 13

# of stellar Interns – 1

# of Facebook fans – 19,546

# of twitter Followers – 3,234

# of leads we got at Dreamforce this year! – 161

Whew, that’s a lot of key performance indicators, and we’re really happy to be going up and to the right!

What’s Up Next?

We’re attending Constant Contact’s OneCon as we speak. Mimi will give us the lowdown when she returns from Vegas.

We’re working really hard on developing a platform where we can partner with businesses that want to offer our dashboards as a service to their clients or team members in a branded (or not) fashion. Basically (and there’s nothing basic about it!) we’re developing administrative features so that users can invite and manage the data other users see. Andrew and Josh have been killing it on this project from what they’ve shown us so far.

Alf, our VP of Customer Success and Jenny, our Customer Success Manager have been working very hard on zero-ing in on where we need to focus messaging to our customers and at what specific time. Alf charted out our customer journey; that is, where users come to our site, where they click to make a decision on what to do and how long it takes to get them there. Now we’ll look at our user experience to see where we might need to insert new paths or new messages to avoid any confusion and get our users where they need to go…fast. It’s the best part of a SaaS job and one of the toughest but we’re lucky because he’s not only creative he’s analytical!

I’m sure I’m missing a bunch of other stuff we’re working on but I’ll catch you up next week.

New Release! Google Analytics Goals + Killer Mashups

Dasheroo Google Analytics Goals Dashboard

Dasheroo’s new Google Analytics Goals dashboard. We’re tracking our own conversion rate to sign up!

In an effort to go deeper into current integrations we have for our data dashboards we’ve got an awesome release for your Google dashboard. We just released Google Analytics ecommerce dashboards and now we’re excited to announce we released Google Analytics Goals for you to track. Here are the new insights you can connect to your Dasheroo data dashboard in no time!

  • Goal by Source – View the conversion rate for a Goal by a given Source and how it trends in the given time period. According to Google Source means every referral to a web site has an origin, or source. Possible sources include: “google” (the name of a search engine), “facebook.com” (the name of a referring site), “spring_newsletter” (the name of one of your newsletters), and “direct” (users that typed your URL directly into their browser, or who had bookmarked your site).
  • Goal by Medium – View the conversion rate for a Goal by a selected Medium in the given time period. According to Google, Medium is every referral to a website also has a medium. Possible medium include: “organic” (unpaid search), “cpc” (cost per click, i.e. paid search), “referral” (referral), “email” (the name of a custom medium you have created), “none” (direct traffic has a medium of “none”).
  • Goal performance by Source/Medium – View the conversion rate for a Goal by a selected combination of both Source and Medium and how it trends in the given time period. It’s great to combine both source and medium so you can have them all in a single menu to choose from.
  • Goal performance – View the conversion rate of a selected goal and how it is trending in the given time period.
  • Goal comparison – View a pie chart comparing goal completions of the different goals in your Google Analytics account.
  • Goal completions vs. Goal abandons – View a pie chart comparing the Goal Completion Rate and Goal Abandonment Rate for a particular Goal.

Dasheroo Sales Dashboard mashupsWe’ve also added FIVE spectacular mashups to the mix for your Sales pleasure!

  • Google Analytics Sessions vs. Google Analytics Revenue
  • Google Analytics Sessions vs. Google Analytics Transactions
  • Google Analytics Sessions vs. PayPal Sales
  • Google Analytics Sessions vs. Shopify Sales
  • Facebook Reach vs. Shopify Sales

Now get in there and add all of these great new insights to your data dashboard!

 

Track Our Startup: New Release! Shopify + Google Analytics Ecommerce Dashboard

Dasheroo's Google Analytics Ecommerce Dashboard

Our own Google Analytics Ecommerce dashboard, get one for yourself!

We’re releasing so many features and integrations so fast we can’t even keep up! Anyhoo, it’s true, we just released Google Analytics Ecommerce and Shopify dashboards to get closer to rounding out a payments/ecommerce dashboard suite (with Stripe and PayPal dashboards already in the wild and Shopify on deck.) We really need your feedback on these integrations if you use these products, we’re always looking at making them better.Dasheroo's footwear choice for Dreamforce: Converse Chuck Taylors, orange of course.

Just 7 short days to Dreamforce (#DF15), Salesforce’s annual event here in San Francisco. If you see someone wearing these Chucks ->, chances are they could be on team Dasheroo so stop us and say hi!

Josh and I are practicing our dry run this week for our demo at 8am (early!) on September 16th, since Dreamforce is free I’m sure you’re all going to be there rooting us on, right? Please? Hello out there?

I just saw Nivi put out a note on Basecamp about a hashtag dashboard, how cool is that?? We still have competitor dashboards we’re working on and Google Campaigns and Goals are in the works. Like I said, gettin’ hard to keep up, our product and engineering teams are awesome!

Alf and Jenny have been working hard at diving into Customer Success to make sure that at every decision point a user has, the path we’re offering them to take, just makes sense. Customer experience is our #1 focus, if that doesn’t work, we won’t be set up for success.

JP and I have been working on a marketing plan for the rest of the year. With so many moving parts we have to nail down who is doing what. Janine has been busy getting some marketing help from people to help us write. This should really help with our SEO efforts.

Finally I’ve been gathering information to start talking to folks about a B-Round investment. Our amazing Series A round folks CloudApps just launched their own company with an oversubscribed round and we need to make ’em proud by going aggressively after a B round which means kicking in the growth machine.

New Release: Google Analytics Ecommerce Dashboard

Many of you have been asking about tracking your ecommerce KPIs in your Dasheroo business dashboards. So we’ve been working hard to provide you with PayPal and Stripe which have been released and now we get to add to that with a Google Analytics Ecommerce dashboard.

Here’s what you’ll get:

Dasheroo's Google Analytics Ecommerce DashboardRevenue

  • Trending insight of revenue per day over time for the given time period.
  • Stats like total revenue, average revenue per order, conversion rate & number transactions

Top Products

  • Leaderboard insight listing the products that generated the most revenue by product name
  • A tabular insight

Conversion Rate

  • Trending insight of conversion rate for your storefront.This is the percent of visits in Google Analytics that resulted in an ecommerce transaction
  • Total conversion rate for the time period and the total number of transactions in the specified period of time

Recent Transactions

  • Tabular insight of the most recent transactions in your storefront during the given time period. This will include the transaction details like amount, customer details and date.

Revenue by Source

  • Breakdown of your revenue by source represented as a bar graph

Revenue by Medium

  • Breakdown of your revenue by medium represented as a bar graph

Revenue by product category

  • Leaderboard insight listing the product categories that generated the most revenue represented as a tabular insight

Revenue by Product SKU

  • Leaderboard insight listing the product categories that generated the most revenu represented as a tabular insight

Quantity

  • Trending insight of the number of units sold by your storefront in the given time period.
  • Total quantity sold and total revenue are metrics shown in the insight.

Best Selling Days

  • Leaderboard insight of days when your storefront made the most revenue represented as a tabular insight with date and $ amount of revenue.

Mashups

  • Transactions vs Sessions
  • Revenue vs Sessions
  • Revenue vs Transactions

So if you’re in the business of selling, you can have your own Google Analytics ecommerce dashboard!