We’re gearing up to shop small this Saturday, are you? Small Business Saturday helps SMB retailers to grow, and we’re 100% behind that! So this Saturday, the day after US Thanksgiving go on out and support local businesses and online small retailers.

Thanks to the fine folks over at Constant Contact we got this great infographic (since we’re into that geeky dataviz kind of stuff) and we were happy at the findings since it’s regarding how small businesses use data.

We like to see that:

• 64% use web analytics, like Google Analytics
• 66% say that data helped them choose which products to sell this holiday season
• 52% use social media analytics
• 49% of those who don’t use data say they don’t know where to begin ? Obviously Dasheroo can help with that.