I don’t have time to track marketing KPIs.

This won’t have any impact on my business.

Which KPIs are important?

If you find yourself making any or all of these statements, something is wrong. You don’t yet understand that tracking marketing KPIs can be the difference between success and failure.

Are you ready to make a change for the better? If so, here are five marketing KPIs to start tracking today (not tomorrow).

1. Organic Traffic

There is nothing better than free, high quality, targeted traffic. While paying for visitors is a powerful strategy, organic traffic is the way to go. Why pay for something you can get for free?

Through the implementation of the right tool, such as Google Analytics, you can track every bit of organic traffic to your website. This allows you to address questions such as:

• What are your top keywords?
• What time of the day generates the largest amount of traffic?
• What types of devices are your visitors using?

2. Social Media Traffic

It is one thing to have a social media presence. It is another thing entirely to drive traffic through Twitter, Facebook, LinkedIn, and other social sites.

Just the same as organic search traffic, make sure you keep a close eye on how your social media campaigns are performing.

Which social platforms are generating the most traffic? Is this in line with the amount of time you spend on the platform?

Social media traffic is also free, so don’t ignore what it can do for you.

3. Social Media Engagement

It’s important to use social media as a means of driving traffic to your website, but don’t stop there. You should also track engagement, which includes things such as:

• Twitter followers
• Twitter retweets
• Twitter mentions
• Facebook likes
• LinkedIn connections

Don’t just use social media, engage with your audience.

4. Website Conversion Rate

As a general rule of thumb, more traffic should mean a higher number of conversions. By tracking this KPI, you can determine the following:

• If your conversion rate is increasing or decreasing over time.
• If your conversion rate is on par or above the industry average.
• The type of traffic that converts at the highest rate.

By tracking your conversion rate you can confidently tweak your website, such as colors and headlines, to see what has a positive impact.

5. Number of Prospects Contacted

Even if you spend a lot of time, money, and resources marketing your products and/or services, the only thing that matters is that you generate results.

You need to convert traffic to leads. From there, you need to contact each and every prospect as quickly as possible.

Be sure to track each lead’s name, contact information, date of contact, and current status. As time goes by, you will gain a better understanding of the types of leads that convert at the highest rate.

What do you think about these marketing KPIs? Are you already tracking these?