What’s your biggest challenge when it comes to measuring and reporting on the value that marketing provides to business success? We’ve seen it be not one challenge, but a combination of several factors ranging from a lack of process to not knowing exactly what should be measured, or the inability to easily access the data required to create reports in the first place!

This report from VisionEdge Marketing shows the top challenges cited in a recent survey. Recurring theme? DATA! Access to data, how to use data, how to analyze the data, not having the time to look at all the data, you get it.

We’ve always been data hounds, it’s in our DNA. It’s why we started Dasheroo in the first place, to give you access to your key data in easy to use business dashboards. So, if you are having issues, start small. Don’t get freaked out by ‘big data’, start by collecting the few most important bits of data, and get your head wrapped around them, and how they impact your business.

Once you have those nailed, move on to the next few, and so on. Like we always say, try to make molehills out of the mountains of data out there!

What is your biggest issue? Do they match?