We love the folks over at Which Test Won since they’re as geeky about data as we are, they just love A-B testing. So we chose to look at a recent test they featured: a webpage designed for a tablet (version A) displayed for people that visit the website from a desktop vs. their regular ole’ desktop designed page (version B). Interesting huh?

Usually you can squeeze more stuff on a webpage above the fold which you can see version B has, tablet or “responsive” designed webpages tend to be cleaner and have a “less is more” appeal with larger buttons for those of us who fat finger links on our phones.

Who won? We’ll let the cat outta the bag. Version B, the ole’ desktop version won for desktop visitors! I guess for Clarks shoes visitors like more stuff crammed onto a webpage.

According to Clarks, the tablet style product page actually decreased sales by 2.59% at a 94.89% confidence rate.

Check out more of these great tests on Which Test Won. Also read a great “how-to” on conducting tests using Optimizely here.