We are freaks about data here at Dasheroo and that’s no joke. So this week we scoured our favs and here are 3 articles we think are great about how to measure your ROI (return on investment) for your social media efforts!
5 Steps for Successfully Measuring Social Media ROI
Higher Visibility wrote this great article for Small Business Trends on measuring social media ROI and being that Dasheroo is in the biz of delivering your data from most social networks to you we thought this one was one point! We love that they’re looking at conversions with monetary value!
The Delightfully Short Guide to Social Media ROI
We love the folks at Buffer. They did a great job at telling you to calculate your time, the money you spend on social media tools and any advertising money you spend on social. Then they walk you through how this gets you to your return on investment with a wonderful infographic! Check it out!
A 3-Step Process to Measuring Social Media ROI
Brian Zeng, a Moz community member, did a great job of talking us through a great and easy process of looking at the ROI we nee to assess as we’re spending time and money on social media. We only think you should replace step 1, where you calculate your traffic using Dasheroo!
You need to be aware of how much your spending on social, so calculating your ROI for social media marketing is important!
