New Release: Your Shopify Dashboard Is Here!

Dasheroo Shopify DashboardWe’ve been working hard on rounding out our billing-payments-ecommerce dashboards for those of you who have been asking about tracking these metrics on your Dasheroo business dashboards. Makes sense right? Who wouldn’t want to see their marketing dollars well spent on how much money is coming in the door.

So without further adieu, here is what you can now see in your awesome Shopify dashboard!

Sales over time

  • Trending insight of sales per day over the given time period represented as a line graph
  • Average & Median Sale value by cart

Orders over time

  • Trending insight of orders per day over the given time period represented as a line graph

Recent Activity

  • Most recent sales from your storefront with the appropriate status represented as a table

Most Sales

  • Transactions ranked in the order of $ sales, highest to lowest in the given time period represented as a table

Refunds Over Time

  • Trending insight of refunds per day over the given time period
  • Total refunds and total $ amount in refunds are represented as a line graph

Orders Received vs Fulfilled

  • This is an insight that will compare the number of orders to the number of orders fulfilled in the given time period represented as a pie chart
  • This tells you of all of your orders, how many remain to be fulfilled and the rate at which you are fulfilling orders

Orders vs Abandoned Checkout

  • This is an Insight that will compare the number of orders to the number of checkouts that were abandoned represented as a pie chart

Top Products

  • Leaderboard of the products that contributed most to the revenue in the given time period represented as a table

Customers Over Time

  • This is a trending insight of customers the storefront has acquired per day over the given time period represented as a line graph.
  • Total number of customers and total revenue

Sales by New and Repeat Customers

  • This insight compares the sales generated by new and returning customers in Shopify represented as a pie chart

Top Customers

  • Leaderboard of customers that generated most sales in the given time period represented as table

Top Sources

  • This is a leaderboard of traffic sources that contributed to maximum sales represented as a line graph
  • Traffic source include direct, referral , social, search engine represented as a table

Ok! If you use Shopify we’d love to hear your thoughts on what’s great, what’s not and what you need!

VIDEO: Set Up a Dashboard Using Dasheroo Dashboard Templates

If you haven’t seen our dashboard templates in action yet you won’t believe your eyes! You can have a complete dashboard depending on what metrics you want to start with in minutes using our templates. Alf is here to tell you just how, in a 1-minute 45-second video.

VIDEO: How to use Dasheroo's business dashboard templates.

Check out our other amazing videos…

Track Our Startup: Dreamforce ’15 Countdown is ON

We’re in release heaven here in Dasheroo. In just a month we’ve released PayPal, Stripe, an iOS app plus a TON of under-the-hood much needed stuff that you don’t see but it makes the expectation you have the things should just work, happen.

Dasheroo's Dreamforce booth 2015.15 Days to Dreamforce 15 (#DF15)

We selected our booth (ok “pod”) right next to MixPanel and VistaPrint at Salesforce.com’s annual event here in San Francisco! And you can bet we’re wearing our orange! We’ll be demoing something pretty nifty at DF15 so stop by if you’re there. You can get free expo hall passes here we’re told.

Upcoming Dashboards and Insights

We’re hoping to add to our ecommerce-billing-payments dashboards with a Shopify dashboard in the coming weeks. So those of you selling stuff and using this great tool for your shopping cart will be able to see your metrics.

We’re diving back into our Google Analytics Dashboards and coming up with insights for Google Analytics E-commerce Insights. We’re sticking with the question “how much am I making off of my marketing” dashboards. Following onto that will be Google Analytics Campaigns and Goals insights. Now you’ll be able to see right from Dasheroo if all of those efforts you’ve been working on are paying off in terms of sign ups or cold hard cash!

My new scintillating business.com article is out entitled Who Are You? Why Ignoring Your About Page is a Terrible Idea and Janine wrote her new Inc.com article, 3 Ways to Move Your SEO Needle.

Talk to you in a week for more of your business analytics updates!

VIDEO: Commenting & Collaboration With Your Dasheroo Business Dashboard

If you work on a team and you’re all tracking metrics this feature is for you! Dasheroo offers the ability to comment on an insight or on a dashboard. Perhaps you see a huge spike in your Google Analytics dashboard and you don’t know why? Simply add a comment to the insight that shows the spike and anyone who your dashboard is shared with will get an email. They can click to respond directly on that email. Super easy and super cool. Let’s watch Alf’s 1 minute 13 second video!

Commenting and collaborating on a Dasheroo business dashboard.

Don’t miss our other videos:

Track Our Startup: iOS Mobile App Released + Stripe + Dreamforce!

Dasheroo's mobile app for business dashboard

Go to the Apple Store and download your free Dasheroo iPhone app now!

Releases abound here at Dasheroo! The all-new Stripe dashboard feature released and we couldn’t be happier. Our Dasheroo iOS business dashboard mobile app is finally released as well. Now you can easily view your dashboards on your iPhone. Android to come soon. Get to the Apple Store and download it free! I told you about the 6 new projects we’re working on and we’re still working those. I can’t even keep up…

Sales are starting to roll in since we launched billing a short time ago, while Mimi closed a few larger deals.

We’ve been writing like crazy. My new business.com article is out: How The Power of Conversation Can Grow Your Business. It’s a great example of how actually talking to people makes great sales. Startup Lessons Learned: Be Fluid and Pivot! is out. I talk about the importance of being able to change on a dime in any business, especially startups. Janine writes another good one for Inc.com; When To Inject “Fun” Into Your Customer Experience.

WOneCon Constant Contact partner evente’ll be exhibiting at Dreamforce in a few weeks, that’s Salesforce.com’s annual event. Josh and I are busy getting together our presentation since we’ll be demoing theatre style at the conference!

We’re going to Las Vegas for OneCon, a three day event in October where Constant Contact Solution Providers and Authorized Local Experts from all over the world are invited to network and learn from each other, Constant Contact executives, and small business experts. And since we’re an integrated partner where you can get your Constant Contact dashboard free right in your Dasheroo account.

In our never-ending attempt to gain placements in the SERPS we’ve got a new landing page for the keyword “small business dashboard”. We’re making pages for all of the keywords we want to be found for.

John at Dasheroo

New Release: Free iOS Business Dashboard Mobile App

Yep, wDasheroo's mobile app for business dashboarde’ve been talking about it for a long time and it’s finally here. You’ll be able to easily scroll through your Dasheroo business dashboard on your iPhone with our iOs mobile app! No more fat-fingering your insights all around only to find that you’ve pissed off the marketing person and moved all of her insights all over the place! Nope, just simply choose your dashboard and you’ve got all of your data in an easy to read format, on the go!

So head on over to the Apple store and get your Dasheroo mobile app free!

New Release: Your Very Own Stripe Dashboard!

We are super excited for this release (partially because Stripe is our billing system) because many of our users have asked us for this and we feel we did a GREAT job at this all-new Stripe dashboard. Check out all of the amazing payment insights you now have access to!

Average Revenue Per User - ARPU is a valuable metric for subscription businesses to track revenue growth. It is the average revenue the business makes from one customer.

Monthly Recurring Revenue - Monthly Recurring Revenue is an important metric for every subscription business to track.It is considered to be a measure of predictable and recurring revenue for a subscription business. We calculate MRR as total recurring revenue in a month minus the refunds.Dasheroo Stripe Dashboard

Revenue vs. Refunds - This insight compares your revenue your business generated with the amount of refunds in the given time period. You will want to maintain a good balance between these two.

Stripe Fees - Stripe charges you a certain fee so that you can accept payments and use their services. This trending line graph shows you how much you spend in stripe fees in a given time period. This is a cost your business incurs and is a good metric to keep track of.

Refunds - Refunds issued by your Stripe account are represented as a trending line graph in this insight. This gives you an overview of how many refunds you have issued and whether it is trending up or down.

Recent Activity -The recent activity insight lists the most recent transaction in your Stripe account along with the Dasheroo Stripe dashboardstatus of the transaction and the $ amount involved. Activity can be a payment, a subscription, an upgrade, a downgrade, a refund etc

Refunds By Plan - Refunds issued by your stripe account are represented as a trending line graph in this insight. This gives you an overview of how many refunds you have issued in specific plans and whether it is trending up or down. You can choose up to 5 plans to view this insight.

Net Revenue - Net Revenue is the revenue your business generates after accounting for refunds, Stripe fees etc. This insight shows a trending line graph of your business’s net revenue in the given time period. The net revenue in this insight is calculated across all your stripe plans.

Net Revenue By Plan - Net Revenue is the revenue your business generates after accounting for refunds, Stripe fees etc. This insight shows a trending line graph of your business’s net revenue in the given time period for specific stipe plans. You can choose up to 5 plans to view this insight.

Customers - This insight shows you a trending line graph of the number of new customers who sign up for your business. In the given time period you can see how this number trends. This will include customers across all your Stripe plans.

Customers By Plan - This insight shows you a trending line graph of the number of new customers who sign up for specific plans your business offers. In the given time period you can see how this number trends. This will tell you what your popular plans are how many users sign up for them.

Upgrades - View the number of customers who have upgraded to a higher plan and how it is trending in the given time period.

Downgrades - This insight shows a trending line graph of the number of downgrades in the given time period. In a subscription business upgrades and downgrades happen. It is important to keep track of upgrades and downgrades as they affect your revenue numbers.

Failed Transactions - This insight provides a list of recent transactions that failed along with reasons why.

So get on in to your Dasheroo account and add a Stripe dashboard if that’s what you use for your payment solution!

Startup Lessons Learned: Be Fluid & Pivot!

Dilbert Pivot CartoonThese days it’s important to be able to “change course fast” especially if you’re in a nimble startup environment. Don’t get me wrong you need to set your course and nail a roadmap, but if something comes up that’s going to make you grow faster than normal, you need to think about doing it. These onStartup Lessons Learned week I’m focusing on the right way to pivot the team for a big opportunity.

There are a few questions to ask yourself when considering a pivot:

  1. Am I doing this for just one potential customer or will many customer benefit from a pivot
  2. Does it mesh with our strategic plan?
  3. Will it help us grow faster and gain traction?

If you answered yes to all of these good for you, a pivot is likely in order.

At Dasheroo we’ve been marching down a 5 pt. strategic path to get us to where we’d like to be. The plan did call for some partnerships but they don’t happen when you want them to, they don’t happen over night and they usually happen with a lot of luck coupled with your hard work at seeking them out. One such potential partnership is on the horizon so we had to pivot our team and their time and put some development and marketing effort into this partnership earlier than anticipated.

The first thing on your to-do list is to get your team around it. If you’ve got a great team and the pivot makes sense then they’ll follow the strategic marching orders to the end. So I gathered the team and talked to them about it and we went through it together. As a team we wanted to make sure that pivoting for this partnership:

  1. Will benefit this customer or partner and all that come after, and it does. The work that Alex is doing for this partnership on OAuth gets us working with other partners quicker!
  2. Goes along with what we need to do to grow. We don’t want to spend a ton of money on advertising on Google so getting our product distributed through partnerships is what we need to do and this one could be big.
  3. Hopefully gets us to where we want to be faster and better. If this partnership works the way we’d like it to, we could potentially have a nice pop in growth.

It was important for me to include everyone in on the decision since the entire team will be doing a all of the work. And this team fortunately gets it. There’s no guarantee that it will work wonders for us but everyone understands that giving it our best shot is all we can do.Got a potential pivot coming up? Make sure everyone is on the same page! More on this partnership as we launch.

VIDEO: Custom Date Ranges for Your Business Dashboard

Alf does a great job at getting all of our “how-to” videos up in our Dasheroo YouTube Channel. Plus he’s got such a fine and friendly voice, doesn’t he? If you haven’t heard him, watch this 1-minute 17-second video on how to find custom date ranges in your Dasheroo business dashboard.

Dasheroo custom-date-range feature VIDEO

Other videos you need to watch, and they’re short too!

Track Our Startup: Stripe Dashboards + Knee Deep in SEO

We’ve been super-crazy busy these past few weeks. Instead of releasing new features and bug fixes every two weeks we’ve been releasing EVERY WEEK! Our product and engineering groups have been so great at defining and developing the stuff you want, that we want to get it out live ASAP. Last week we told you were were working on iOS and Android apps, and they are still on the way. We submitted our iOS app to Apple last week, so now the ball’s in their court and we’re hoping for a speedy approval. Our Android app is in heavy QA and once we deem it to be ready, that’ll go into a submission process as well.

Dasheroo PayPal dashboardsWhat did we do?

We also told you we had PayPal dashboards ready to go, we’re just waiting on team PayPal to officially “bless” our integration. As soon as they waive their magic wand you’ll be able to see all of your incoming and outgoing payments on one nifty dashboard!

What are we working on?

Dasheroo Stripe billing dashboard

We’ve got a ton of insights for your Stripe dashboards on the way!

Stripe is on the way. On the heels of our PayPal integration we thought we should also give you your very own Stripe dashboard. Stripe is what we use here at Dasheroo for our payments. So you’ll be able to see metrics in a given time period like Revenue, Most Recent Transactions, Refunds and more in one easy to understand place.

We had been working on Alerts but had to pause development for a few weeks.

Alerts will allow you to set a specific value in one of your Dasheroo insight metrics and get sent an email if your performance goes above or below that set value, whichever one you decide. So if you’re looking closely at your Google Sessions and you think it might spike because of an article you just had published you can set a value for if sessions go over 10% of what you normally see in a day. Then you’ll know it’s working! The feature is still on the backlog and we’re about to pick it up again because we think it’s pretty cool.

We’re also getting closer to the beginnings of a competitive dashboard. You’ll be able to track your social media fans and followers alongside whoever you choose as a competitor. Me? I’d stick some RSS feeds on the dashboard as well to keep an eye on what my competitors our putting out their blog. More on that as we get further along.

Working on something special for September to show at Salesforce.com’s annual event Dreamforce. Unfortunately we’re under lock and key for this one but stay tuned, it’s pretty cool.

Marketing

We’ve been working diligently on our search engine optimization so we’re found on page 1 when people are searching specific terms. Here’s what we’re doing:

1. Landing Pages: We’re in the process of creating targeted landing pages that focus on specific keywords. For instance, when we refer to “Google Sheets dashboard” we link it from the blog to our Google Sheets landing page where we talk all about the benefits of Google Sheets. The link has the keywords in it as well (https://www.dasheroo.com/google-sheets-dashboard).

2. Inbound Links: We’re working off of a spreadsheet of sites that make sense to have us on them linking back to our site. The more quality inbound links your site gets the better your rankings in the search engines.

3. Contributed Content: If you’ve noticed, I’ve been writing for business.com while Janine has been writing for Inc.com. That list of publications we contribute to is going to grow in the coming months and you’ll see some great articles on sales, marketing and overall leadership. It’s a ton of fun and Dasheroo gets links from sites that have some great domain authority.

4. Linking Within our Domain: We’re linking between articles on the blog where it makes sense, we’re linking from the blog back to those landing pages and we’re linking between pages on the same domain. Google likes this and it makes sense to drive traffic to other parts of our site.

Back to work time!