Tag: content marketing

Dasheroo Dashboards Get Great Press!

February 17, 2016 by dasheroo·0 Comments

We always like to share with you when Dasheroo gets some great ink for our awesome dashboards, and just recently we had four great companies talking about Dasheroo, from marketing tools to marketing blogs! Thanks guys!

JotForm

Dasheroo made a very relaxed list created by JotForm‘s own Chad Reid, Lazy Marketers: Here are Your New Tools. Thanks to Chad for putting us alongside some other great tools to help ease the workload like Help a Reporter Out (Haro) and Buffer!

Examiner.com

Automation is a key to every business so that there is more time and energy to be focused on business growth. Dasheroo dashboards do just do that, and has made a list: 10 Affordable Tools That Automate Your Business for Faster Growth. Thanks, Norah.

Campaign Monitor

Dasheroo integration partner, Campaign Monitor listed the Dasheroo Blog in 51 Must-Read Marketing Blogs You Should Know.

funnls

The Dasheroo Blog gets some more attention in Charlie Rose‘s second year of this list Top 25 Marketing Blogs to Read in 2016 on his website funnls. Thanks again Charlie!

3 Cool Must-Reads This Week: Social Media Marketing

May 11, 2015 by Team Dasheroo·0 Comments

In an effort to get you all that you need to track important metrics for your business we’re scouring the social media marketing sphere for articles we think are important. Here are our 3 must reads:

LinkedIn Unveils Analytics for publishing Long Forms on LinkedIn

LinkedIn is constantly changing the access they give companies like Dasheroo access to their API so we can get data for your business dashboards. They’ve actually made a recent change that’s going to affect some of the data we present for your personal stats. Either way, we love LinkedIn and think it’s important for you to know the data that you can get.

Image courtesy David Petherick.

++ In this article, David Petherick steps you through all of the nifty things you can see if you’re publishing long form posts to LinkedIn. Ask the folks at LI if Dasheroo can get access to this data for ya ?

++ In this article on Linked into Business, author John White takes us through how to get your LInkedIn long form posts to show up in Google Search.

10 Ways to Use One Piece of Content

Now we’re huge on content marketing. Why? We believe in developing relationships with our users and readers and we have some really great knowledge of what we do and what we’re passionate about. This builds trust with our followers. So John Jantsch over at Duct Tape Marketing posted this beauty this week and we couldn’t agree more.

++ In this article it starts with a simple blog post as a lead generator, and he turns it in to 9 more ways to use that same piece of content to reach different audiences. Brilliant John, brilliant.

How to Clean Up Your Content for More Credibility

We love short easy-to-understand articles where we get sheer takeaways we can put to work quickly and this article does just that!

++ Thanks to Hillary Byers who wrote this gem for Convince & Convert, we’ll be taking a keen look at our own content for readability, SEO and overall quality.

Happy reading!

Content Marketing Study: What Marketers Need to Overcome

March 26, 2015 by Team Dasheroo·0 Comments

Our friends over at eMarketer do some really great surveys and this one is no slouch! Timely too with team Dasheroo at Social Media Marketing World (#SMMW15) here in San Diego.

So this survey by Ascend2 looked at the biggest struggles marketers have when it comes to producing and publishing content.

The interesting thing we thought was that “lack of management support” was a mere 15% so it wasn’t because management doesn’t want it but they’re certainly not supporting from a budget perspective with 40% saying they ain’t got the dough.

And when you don’t have the money you need to get content done for you “free” and with a lack of internal content creation resources, especially when the budget isn’t there. So we agree with that one too!

So what do you do? You find every way to repurpose your content. But do people do it? As a study by Curata found, they actually don’t! Huh?

In this study a huge portion of responders said they only repurpose content “sporadically.”

Consider this:

The shelf life of a Tweet these days is minutes so if you Tweet once, very few will see it and your Tweet is dead. So Tweet your content often especially if it’s evergreen.
Take a series of content pieces that make sense together and reformat them into a PDF. Then distribute that at tradeshows, email it to people who join your list as a “thank you”, use it as a white paper.
Post your video to YouTube, your site, put it in a link in your signature, post it to LinkedIn.
Take a survey you’ve done and make it into an infographic, then distribute it throughout your social networks for months!
Break up a white paper you wrote into snippets and make it 50 Tweets and Facebook posts! Then direct people back to the PDF to download it in full.

You spend a ton of time developing the perfect piece of content, make sure it gets read!

How Important is Content to B2B Tech Buyers Post Purchase?

February 11, 2015 by Team Dasheroo·0 Comments

We’ve gotta hand it to our friends at eMarketer, they have some of the best content out there. And just the other day, they published a very relevant article about B2B Tech buyers and if they expect and value content after the purchase. And it’s an important reminder; so often after you capture that all-important sale, it’s easy to ‘bag it’ and go on the hunt for the next one. And sure, you need the next sale, but not at the expense of continual value-add to current users.

And this eMarketer article focused on an aspect that’s actually pretty easy to do – adding value in the form of content. They state that a full 80% of respondents to a recent study say that it is important or very important to receive ongoing content after making a purchase. And only 2% stated that they have no interest at all in receiving content post purchase.

But what type of content to B2B buyers really want?

Graph: type of content B2B tech buyers consume post purchase

It appears tech buyers want to be confident you know what you are talking about!

They want information that will help them do their jobs better! Plus, when you publish valuable, relevant, helpful content it will also strengthen your relationship with your users. And that equals customer retention and positive word of mouth marketing. Hopefully keeping your users up to date with new product features and support information is baked into your communications already. If not, get on it!

We talk about the importance of content all the time, so we try to eat our own dog food, publishing content daily, if not several times a day. And since we don’t do any advertising or really any other form of marketing yet, we see the value from both a user acquisition perspective as well as ongoing relationship building.

Hey we’re certainly not perfect, but whenever we add new features, we’re not shy about letting our users know! And here at Dasheroo, we also think transparency is also a real ‘must have’. So we publish a Weekly Progress post that discusses not just new product features, but also provides an insight into our culture, people and the fun and challenges of starting up a new tech company. And when we think we have some advice that will make our users more productive in their jobs, we publish that too. We could probably do a better job of communicating in-app specific tech support updates, and we’re working on that now.

So take a minute to do a little internal audit of your own content marketing strategy. Are you checking all the boxes? Keep in mind that your users want to hear from you, before the sale and after, so invest the time to keep them updated!

Go Green! 5 Ways to Reuse Content

December 4, 2014 by Team Dasheroo·0 Comments

If you’re spending your time drumming up your own content for your blog or site, you need to make sure to get the most out of it, so go ahead and reuse content! Time is money and you don’t need to be wasting it, right? Plus it’s just great to get your content in front of your social media fans so they’ll engage with it and get you more quality fans and followers. So how do you re-use content? Here are a few tips and tricks that will put you on the right path:

Don’t reuse old news. Make sure it’s relevant. As you’re going through your past posts, “newsy” stuff probably won’t cut it, because it’s old news. If you’re reusing a piece of content about how the software that you love works, make sure that it still works that way and hasn’t been upgraded in a way that dramatically changes it.
Look at what’s popular. If you’ve got a post that’s driving a ton of RT’s, shares and likes, keep reusing it.
Publish multiple times. Most people who follow you on social media might not see your post. From what we’ve researched, a Tweet hangs around about 2.8 hours and a Facebook post is about 3.2 hours so make sure you get the most of your content!
Bulk upload. Create a Google Sheet with a list of all of your evergreen content with the post title and the url of the post. If you’re using Hootsuite Pro you can use the bulk uploader as long as you put a date next to the posts you want to post. If you’re not, use that spreadsheet to keep track of what you’re posting one by one.
Mix it Up! Have a healthy mix of reused content along with brand new content.

Here’s an example of how Dasheroo reuses content, new and reuse!

At Dasheroo here’s what we do:

Reuse 2-3 older blog posts per day on Twitter and Linkedin that are still relevant.
ReTweet and share awesome stuff from people we follow or great articles we read; it might be new or old, but it’s relevant.
Write a new blog post every day and publish it to social media. Then it goes into the rotation for reuse later.
Invite people to sign up for our free dashboards each day!
Schedule our posts between 7am-2pm PT, that’s when our followers are active.

In the end it’s really about getting your relevant content in front of your followers to inspire them to engage without having to come up with brand new ideas all the time. Whew, that’s a lot of work but worth it!