There have been a lot of articles written about how a business shouldn’t place a ton of value on Facebook Likes, but I’m here to tell you differently. Likes, especially quality likes, are amazing eyeballs on your brand. Check out how we’re proving a successful model at Dasheroo.

The details:

• We’ve been advertising a Like campaign on Facebook since we started the company.
• We’ve heavily targeted our Like campaign to specific users who should be qualified.
• We have over 12,600 Likes from this campaign at 45¢ per like. We’ve spent $5,600 since March of last year.
• We publish our blog to Facebook once per day and from time to time we may boost the post.
• More than 40% of our social traffic comes from Facebook organic.
• 18% of ALL of our traffic comes from Facebook.
• 7.6% of all of our new users come from Facebook at an average of $16 per new user.

So these numbers are really pretty good if you think that we’ve not paid a ton to get in front of people. We get three great things out of this type of campaign:

• We got huge awareness – At a recent trade show countless people said they saw us on Facebook.
• We got new users – Once they’re in, they certainly are telling their friends about us.
• At a cost effective rate.

Strength in numbers? You bet but just make sure the numbers are quality numbers when you’re looking at the value of a Facebook Like for your own page.