Looking at Business Dashboards a New Way – Mashups

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We all naturally tend to look at our business metrics in a silo. “What are my website sessions like?” Better go look at Google Analytics. “How many Twitter Followers did I gain last week?” Hop on over to your Twitter account.
Well, as we’re sure you are well aware of, we’re aiming to change all that. First, our business dashboards allow you to look at all your data from your apps, all in one spot. Yup, no more logging into all those various apps, all those tabs to find your data. All your data in one spot. That’s Dasheroo! OK, enough of the self-serving banter. But we really do hope this helps you make more well informed, data driven decisions to grow your biz.
Now, wouldn’t it be cool if you could look at data points from different apps, like Twitter Followers and Facebook Fans, together? You could instantly compare audience growth between the two. Wouldn’t it be great if you could see if your Google Adwords campaigns are also driving not just reported clicks, but also growth in over website sessions? Reese’s! (like peanut butter and chocolate…)

Looking at things this way, you can compare performance between a couple channels, or even see if there’s correlation between them. But if you have to jump back and forth between the two applications, or combine them into a Google Sheet for a custom report, chances are you might not get around to it.
Think about these possibilities:
  • Twitter Followers vs. Facebook Fans – what a great way to compare audience growth!
  • Facebook Likes vs. Twitter ReTweets – this can show you engagement comparison.
  • Facebook Engagement Rate vs. LinkedIn Engagement Rate – instantly compare engagement rate across these two networks. Which one is performing better?
  • Google AdWords Impressions vs. Google Analytics Sessions – wow, maybe your Adwords spend, in addition to driving tracked clicks, is also driving untracked users to your site. That might make your investment in Adwords seem pretty good.
  • Twitter Re-Tweets vs. Google Analytics Social Sessions – See if you social efforts and engagement is driving users to your website.
  • Facebook Reach vs. Google Analytics Sessions – another cool way to see if your social efforts are driving sessions or users to your website.

Here’s a sneak peek (shhhhh;)

Our new business dashboards with mashups!

Our new business dashboard mashups! Coming soon to a screen near you

Now, we need to be careful about the ‘ol correlation vs. causation conundrum, since you may not be able to absolutely prove that one outcome affects the other. But it certainly does give you more insight into how your efforts in one area may complement or help out in another, or if your performance in one social channel is way better than it is in another. Sound good?

We hope so! Because when we officially launch Dasheroo (yup, ripping that ‘beta’ sticker off) on May 5, you’ll get a 1/2 dozen of what we call ‘mashups’, which will give you instant insight into just those metrics.

We hope ya like ’em, and as always you’ll get a chance to tell us about other multi-app Insights…we mean ‘mashups’!

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