There are hundreds of Google Analytics metrics to track, with some more important than others. But if you’ve got your data all in one awesome Google Analytics dashboard you’re one step closer to Nirvana!
One metric that deserves your full and undivided attention is “Top Pages.” As the name suggests, this shows which pages of your website receive the most traffic.
Within this metric, there are three pieces of data to focus on:
- Page URL and title.
- Number of visitors.
- Overall percentage of visitors.
At this point, you understand the importance of tracking your top visited pages. Now, it is time to do something with this data. More specifically, the ways to optimize the pages that receive the most traffic. Here are three optimization tips:
Add a Sign Up Form to the Appropriate Page(s)
Are you trying to grow your email list? Doing so means displaying your sign up form to as many visitors as possible.
If this form isn’t above the fold on some or all of your most visited pages, make a change today (not tomorrow). It will do wonders for your conversion rate.
At Dasheroo we saw that there were some blog posts that got more traffic than others, so we tailored the message on the sign up form that pops up when someone is on the page for more than 8 seconds. The result? We got 20 more people per week signing up to get a free dashboard.
Note: Kim Stiglitz of the Campaign Monitor takes the sign up form one step further and explains why email preference centers are the way to go.
Optimize the Page for Your Top Keywords
If you don’t know which keywords you are targeting, now is the time to make a list. The Google AdWords Keyword Planner is your best friend.
Already have a list? Skip this step and jump right into your data for the past 30 to 60 days (and maybe beyond). Which keywords generate the most traffic? Are your most visited pages optimized for these keywords? A few basic changes, such as adding (but not stuffing) keywords to your content, could boost search engine rankings and traffic.
Best Sellers Should Be Front and Center
This applies primarily to online stores. You know your product better than anybody. What are your best sellers? Don’t force visitors to search long and hard to find these products. Instead, they should be front and center on the pages that get the most eyeballs. This one tweak could boost sales and profit.
Wine.com has a best-seller section right on their homepage. They understand what works!
Do you know which pages of your website generate the most traffic? More importantly, have you optimized these pages for peak performance on a Google Analytics dashboard?
