Do you send regular customer surveys? Or just invite them for a chat? We hope you do, as we at least feel that user feedback is the lifeblood to creating successful customer experiences. And as much as we all love praise (esp. Dwight, the office pup) tough love really helps put things in perspective and can help challenge internal assumptions. And when we receive a survey request we typically take the few minutes outta the day to pay it forward, and give those folks that took the time to ask, some helpful feedback, and hey we might even win something!

So, speaking of surveys…Dasheroo sent one out several days ago to take the pulse of how our (awesome) users felt about the product, what features they need, and basically how we can improve for them. And we got excellent response, and several volunteered to take even more time out of their busy days & nights to chat with us live. We don’t know about you, but after a live Skype discussion about how we can align what we do with solving our users problems we’re on Cloud 9 the rest of the day!

OK, enough rambling. Like we said, we had some really good feedback from users. Here are some highlights:

• Biggest need from a business dashboard?
  • #1: Too many apps, need an easy way to bring it all into one view
  • #2: Being able to see the impact of marketing efforts on metrics and biz
• Top ‘wants’ for new features:
  • #1: Pre-built dashboards with the top Insights all there ready to go.
  • #2: Ability to create your own custom reports
  • #3: Lemme download the data to XLS!
• A freeform, ‘what did we forget to ask?’ question gave us some great nuggets too:
  • Insight bundles, where you connect once and several reports are created
  • Insight resizing (wait’ll ya wake up tomorrow and check out your business dashboards!)
  • Flexible date range selector (see above!)
  • More agency & multi-user tools; like the ability to share or make viewable just certain parts of dashboards, permissions and admin controls.
  • And one that is so cool (thanks Leah!) we’re gonna keep it to ourselves for now ?

So there ya have it. Sending surveys to customers is an awesome way to always keep your finger on the pulse of your users. Oh yeah, and a shout-out to SurveyMonkey as their tool is super-easy to use and analyze data in. Plus it’s free unless you want some more power features. We paid for question branching at it was defintiely worth it!