If you’re spending your time drumming up your own content for your blog or site, you need to make sure to get the most out of it, so go ahead and reuse content! Time is money and you don’t need to be wasting it, right? Plus it’s just great to get your content in front of your social media fans so they’ll engage with it and get you more quality fans and followers. So how do you re-use content? Here are a few tips and tricks that will put you on the right path:

1. Don’t reuse old news. Make sure it’s relevant. As you’re going through your past posts, “newsy” stuff probably won’t cut it, because it’s old news. If you’re reusing a piece of content about how the software that you love works, make sure that it still works that way and hasn’t been upgraded in a way that dramatically changes it.
2. Look at what’s popular. If you’ve got a post that’s driving a ton of RT’s, shares and likes, keep reusing it.
3. Publish multiple times. Most people who follow you on social media might not see your post. From what we’ve researched, a Tweet hangs around about 2.8 hours and a Facebook post is about 3.2 hours so make sure you get the most of your content!
4. Bulk upload. Create a Google Sheet with a list of all of your evergreen content with the post title and the url of the post. If you’re using Hootsuite Pro you can use the bulk uploader as long as you put a date next to the posts you want to post. If you’re not, use that spreadsheet to keep track of what you’re posting one by one.
5. Mix it Up! Have a healthy mix of reused content along with brand new content.

At Dasheroo here’s what we do:

• Reuse 2-3 older blog posts per day on Twitter and Linkedin that are still relevant.
• ReTweet and share awesome stuff from people we follow or great articles we read; it might be new or old, but it’s relevant.
• Write a new blog post every day and publish it to social media. Then it goes into the rotation for reuse later.
• Invite people to sign up for our free dashboards each day!
• Schedule our posts between 7am-2pm PT, that’s when our followers are active.

In the end it’s really about getting your relevant content in front of your followers to inspire them to engage without having to come up with brand new ideas all the time. Whew, that’s a lot of work but worth it!