LinkedIn Marketing: 9 Reasons We Love It!

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I started to count the ways that LinkedIn really helped and continues to help us grow our business and had to stop at 9 or this would be a dang long post. And it’s not really LinkedIn marketing, it’s really LinkedIn relationship management but that keyword phrase gets no love from Google.

And it’s not only reaching out to people that might be able to help. And it’s not all about “selling.” It’s about getting to know people who could help at some point. It’s also about how you can return the favor too. On top of that you need to be open to getting connection requests like the one you send, and expanding your network. You never know who is going to be on the other end of a connection.

  1. We got a great meeting with Chad Pollitt, Relevance.com. Matthew Toren's LinkedIn PageHe asked JP to write for them and he gave us some great tips for future product features.
  2. We had a great meeting with Viveka Von Rosen, author of LinkedIn Marketing: An Hour a Day, who Tweeted us out to her huge following singing our praises. Always grateful Viveka.
  3. We got in front of Pratik Dholakiya, of E2M Solutions for a demo since he writes articles for many popular publications. He also happens to run an outsourced development shop where we now outsource our mobile apps to. We also hooked him up with a bud who wants an app developed. Nice!
  4. We connected and demoed Dasheroo with Matthew Toren, author of Kidpreneur, who just included Dasheroo in an article he wrote for Entrepreneur: 7 Tools That Can Help You Rapidly Grow and Automate Your Business!
  5. We reached out to Jay Baer, CEO of Convince and Convert. We had a great demo with him and got some awesome feedback.
  6. On a wild-ass try, we reached out to Warner Brothers who got right back to us for a demo. They answered, no lie.
  7. We reached out to Eve Mayer, LinkedIn Queen and CEO of Social Media Delivered, to get a meeting with her. She looked at our site, passed the information along to her tech consultant and now they’re using Dasheroo! Thanks Eve!
  8. An awesome writer, Chris Bibey, reached out to us to see if we needed any blog help. The timing couldn’t have been more perfect. We connected and now he helps us write every week. (He’s not writing this BTW :-)
  9. Barry Feldman, Feldman Creative, who we’ve followed for a long time, reached out to us to see if there was something he could help us with, there is, we’re working together! Plus he gave us an intro to the great Andy Crestodina, Orbit Media.

The list goes on and on and we’re less than a year old! Now we’ve got a ton of new friends and the list keeps growing. It pays to connect with people on LinkedIn. LinkedIn has helped us form some awesome relationships with super people. Are you using it to the best of your business ability?

P.S. Don’t forget to check out our LinkedIn Analytics dashboard. You can track engagement, followers and impressions for your LinkedIn Company page and personal profile right in your Dasheroo dashboards, free!

3 Must-Reads: Perfecting Your LinkedIn Marketing

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At Dasheroo we’re committed to finding the very best information for you to grow, manage and measure your business so this week we thought a great focus would be LinkedIn marketing. Here are 3 great articles we found that we took away some great points from.

8 LinkedIn Marketing Tips from the ExpertsSocial Media Examiner article

Cindy King gathered the LinkedIn Marketing experts for this Social Media Examiner eye-popping article. We personally like this tip from Stephanie Sammons; “Develop Authority with LinkedIn’s Publishing Platform” We’re beginning to do that with John’s “Startup Lessons Learned” weekly series and it’s getting some traction!

 

8 LinkedIn Metrics to Keep Your Eye OnLinkedInto Business article

Viveka von Rosen wrote this nice piece breaking down each metric, what you need to watch and what you might need to change.

 

Duct Tape Marketing ArticleProspecting on LinkedIn: 3 Easy Steps to Finding Your Ideal Clients

Jean Harrison wrote a guest post for John Jantsch over at Duct Tape Marketing which we thought was pretty cool. We love her idea that “it’s not simply a numbers game where you go through and collect as many names as you can in order to blast them with sales pitches. Rather, it’s a slow moving process of building meaningful connections with targeted prospects.”

3 Easy Ways to Use the Power of LinkedIn Marketing

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LinkedIn is a powerful tool, we love it and use it profusely here at Dasheroo. But it’s not s spray-and-pray form of marketing. LinkedIn offers that cool way to cultivate a relationship by offering up what your profile and your posts say about you, to someone who may not have a clue who you are! So you need to be careful about how you go about asking someone to connect all the way to a possible meeting with them face to face.

What are the most powerful parts of LinkedIn you ask?

Get the 1st level Connection

One of the greatest things is becoming a first connection with someone on LinkedIn. Why? It gives you the digital “OK” to send someone an email that will go directly to their inbox. The first connection is the most important because your new connection is saying “fine, I like what I see from your profile and I’m open to some communication from you.” Pretty cool .

If you don’t get the connection right away, you can resend the invitation to connect but be careful, you don’t want to come of as a spammer!

image of sending someone an email in LinkedIn

Tag ’em!

Viveka von Rosen, author of Linkedin Marketing: An Hour a Day says in her post that tagging is powerful! We love that. When you tag one of your first connections it’s easy to target a message to that group. “This will allow you to quickly send a message to a group of people that you want to stay top of mind with a few times a month.”

Image of tagging someone on LinkedIn

Stalk the stalkers!

Send an invitation to “People who’ve viewed your profile” in LInkedIn. These guys are obviously interested in you, you need to reach out to them to get that level 1 connection where you can start to build a relationship with them. “People who view your profile are usually clients, competition or leads!” says von Rosen ” Why not message or invite a few of these folks to connect?”

image of people who have viewed John's profile on LinkedIn

We’ve been wanting to get in front of Mr. Scott Monty, now we know he’s seen us!

 

There is so much more to LinkedIn that we’ll be writing about for sure, but these are three great places to start.