Startup Lessons Learned: Business Freemium Model

Here at Dasheroo, we embraced a business freemium model to help drive the growth of our business. That means instead of relying on advertising on Google Adwords or other venues, we offer a tier of service for free. The premise is that freemium will drive risk-free adoption that will in turn generate awareness and positive word of mouth, or viral growth, without advertising.

It’s a big bet. There’s lots of success stories (Slack, Mailchimp, Box, Evernote) but also some folks in our space who have switched from freemium to a standard free trial model (Sumall). Many of the switchers to free trial are mainly focused on the Enterprise, and as opposed to consumer freemium, business freemium typically takes longer to catch on. So how’s it working for Dasheroo in the early stages? Well, let’s look at this nifty Google Sheets dashboard:

business freemium growth

Early on, we were a very ‘hit driven’ business. We were very dependent on getting influencers to talk about us, and link to us, and we did a ton of 1:1 outreach. We were fortunate to get superstars like like Eve Mayer the LinkedIn Queen to talk about us on social media, and MatthewToren to write a great article about us on Entrepreneur. You can see the spike we got in October from that.

But these days we find ourselves simply growing more organically. We send an email to every new user asking them how they heard about us and why they like us and and we get about aa 20% response rate. From their answers we get an increasing number of people telling us they heard about us from a colleague or at a conference. All of this thanks to what we hope is a great product and user experience.

So, the big question: does business freemium replace salespeople? Nope. But about 10% (and growing) of our new users are large companies that feed our higher-value deals via our sales team. Just a few months ago, that percentage was less than 3%!

So, is business freemium is working for us? We think so at least at this early stage!

Track Our Startup: Dasheroo Dashboards Make Some Lists!

Thanks to Sujan Patel Dasheroo was included in an amazing Entrepreneur article, 11 Marketing Tools Worth Trying in 2016. Our dashboards also got a great mention by Roundpeg in their blog post Tracking Your Social Media Efforts. Finally a wonderful write up by Campaign Monitor 100 Awesome Marketing Tools You Should Know. We’re pretty darn lucky. Thanks guys!

We’ve been heads down on the following:

  • Swapping out (or not having any) logos for your PDF exports. Agencies are going to love this.
  • Getting Dasheroo for Agencies release released!
  • Q&A for the Alerts feature.
  • Figuring out how to charge for premium apps (most everything we have now is free and we need to feed ourselves.)
  • Figuring out how we “push” our dashboards into other applications. Some companies like ours better than theirs, go figure.

All of this while working on a set of new insights for existing apps (Facebook Analytics, Google Analytics) that we already connect to as well as our next new application Infusionsoft! More on all of this as it happens.

Our LinkedIn Issue has been fixed. Sorry about the issue and thanks to the users who were affected (Social Media Delivered!)

Meetings Galore

We had a ton of great meeting last week including Hubspot, Workday, Inspiria and Gnip, to name a few. All for great reasons, we’re growing. We also had our monthly board meeting which was super productive.

We’re preparing for a few releases before the holidays so we better get going!

Track Our Startup: Huge PR + Pinterest Analytics On The Way

Dasheroo's sessions spiked last week.

Dasheroo’s sessions spiked last week!

We had a huge end of the week last week when we got features on Entrepreneur Magazine in an article written by Matthew Toren, 7 Tools That Can Help You Rapidly Grow and Automate Your Business! It is the gift that keeps on giving, 3-4 days later we’re still getting awesome traffic from it. Thank you!!

We had a kerfluffle with our Android app, people couldn’t download it. It’s since been fixed so if you want to check it out the download is free. We also now have an iOS app free to download as well. No kerfluffle there.

We’re getting really close with our Pinterest Analytics dashboard release. It also comes with a host of other features including being able to track your email subscriber growth by list with all of our popular email marketing dashboard integrations. This release is names “i18”. Why the “i” you ask?

How We Think About Releases

I’m glad you asked! Just so you understand how we release here at Dasheroo we break our release focus into two paths; one is for pure “integrations” (the reason for the “i”); those are new insights or integrations with new apps for you to add to your dashboards. The other is a “platform” release. (I’m shooting for “p” don’t you think that makes sense?) This is our “infrastructure” or anything that supports all of your insights and dashboards. This would include features across all accounts, insights and dashboards like the ability to comment and collaborate, billing, any feature under “settings” or the ability for you to resize or rearrange your data dashboard. Just wanted to clue you in there.

Getting Out There!

We attended LAUNCH Scale and it was awesome. Such great speakers speaking like, David Sacks, Yammer and Zenefits, Sonny Mayugba, Requested, Peter Bell, Wheelhouse.io, Jacqui Boland, Red Tricycle and all of the speakers who had to get their message across in a 20-minute session!

Team Dasheroo at LAUNCH Scale in the Demo Pit

Team Dasheroo at LAUNCH Scale 2015 in the Demo Pit.

We’re in the process of nailing down each and every KPI we need to track in our conversion funnel, what they actually mean, make sure they mean the same thing to all of us and make sure we’re tracking the right data. That’s a hard problem to solve but we think we’re finally there.

We got a bunch of great leads from OneCon, Constant Contact’s partner event, so Mimi’s been working those.

We’ve got a Mind Meld in Austin next week, look for pictures, then entire team will be there and we’ll be bonding.

7 Tools That Can Help You Rapidly Grow and Automate Your Business

Entrepreneur.com logoDasheroo was listed as one of these 7 awesome tools for SMBs on Entrepreneur last week and we couldn’t be happier. A notable quote? “It’s brilliant for the busy entrepreneur who wants it all in one place.” Perfect!

We share the spotlight with greats like Infusionsoft, Shopify, Clearvoice, Printful, Clickfunnel and SproutSocial!

We’ve even got an integration so you can get a Shopify sales dashboard right within Dasheroo, Infusionsoft is coming!

Check out the article, it’s great and thank you to the great Matthew Toren for including us! He’s a serial entrepreneur, mentor, investor and co-founder of YoungEntrepreneur.com. He is co-author, with his brother Adam, of Kidpreneurs! Check him out for sure.

Startup Lessons Learned – Cutting The Cord Always Sucks

Donald Trump - The Apprentice

What would The Donald do? Should you do the opposite?!

Let go, dismissed, terminated, sacked, fired. For simplicity, I’m going stick with the tried and true ‘fired’ when it’s ‘that time’ in this post. Plus, ‘terminated’ really seems too personal. This action should not be about personal feelings, it’s all business.

You know it. It’s just not working out with one of your employees. It can happen with folks you’ve worked with for years, but often times it’s with new hires. What are you to do?

As much as the chemistry and talent match may seem to be there during the interview process, you’re just never going to know if there’s a true fit until they’re hired, given goals and measured on them. It’s similar to the disclaimer mutual funds make when touting their above-market returns: “past performance cannot be guaranteed in the future”, meaning as much success as your newbie may have had in the past, no matter how glowing their references are, you never know how they’ll do in the situation you need them for.

And the sooner you catch it, work on it and act on it, the better.

It’s always the same. So often, when you finally fire someone you look back and tell yourself “I wish I would have done this 3 weeks, or 3 months ago”. It’s human nature, I mean unless your employee is downright mean, lazy or dishonest it’s not pleasant to fire someone.

How long do you give it? There’s no hard and fast rule in my book, you have to trust your gut. Often, you and your new employee need at least a few months to see if you get into a good, productive working groove.

But other times, you know more quickly, as in weeks. And in those cases, it’s best to address your concerns in very concrete terms, establish an action plan for rapid improvement and then take action immediately.

Case in point, we recently hired only our second ‘out of network’ team member. By ‘out of network’, I mean outside of the circle of folks we’ve worked with, trust and just ‘know’ over the long haul, as well the people they respect and refer to be part of the team. It’s a great way to build a team, and we prefer that approach whenever possible. But it’s not always possible in certain situations due to timing or plain ‘ol availability. And hey, fresh personalities and experience and perspectives can be a great addition to any growing team.

But in this case, it was clear from the start that there were serious issues and we had to let this person go within 1 month of joining Dasheroo. And it’s never a pleasant experience, although it did reinforce much of what I’d learned in the past.

First, do your part; it’s a 2-way road and the hiring (and firing) process is a significant investment:

Have a good on-boarding process. Provide information that brings your new hire into the fold. This includes information over and above their individual responsibilities, and should include things like the background of the company, why it was founded, what the vision is, and who the founders are. You should also include a glossary of terms that may be specific to your company or industry, and contact information and brief backgrounds of all, or key, team members. At Dasheroo, we created what we think is a great on-boarding package, complete with all the above, plus actual how-to training videos specific to the new hire’s job.

Set clear expectations: The more senior the position, the less point-by-point specific you should have to be regarding exact task deliverables. But for more junior to mid-level hires, set specific, task-level goals that are easy to measure against, like meeting a specific schedule, or the quality of work in a given discipline whether it be coding, writing or speaking to people.

Be honest: There is no room to slip into passive aggressive behavior. If your employee doesn’t know that you are disappointed, or plain pissed off, with their performance it’s your fault. You have a responsibility to address it head on. Be direct and factual, and provide specific examples of the performance or behavior at issue.

Be constructive: Show your employee a path to success. A way to improve, with specific examples of what they need to do in order to meet your expectations. Again, at the most specific level possible. Are they using all the tools available to them? Are they prioritizing their tasks effectively?

Take action! If you have devoted your time to the above actions, and it’s just not working, or looking like it’s not going to work anytime soon, cut the cord and fire that person. Be factual and direct and do not apologize. In my experience this meeting should be no more than 5 minutes and, it really shouldn’t come as a surprise if you have followed the steps above.

My startup lessons learned? It’s a business, not personal decision, and the quicker you take decisive action the better – for your team’s moral & productivity, your respect, and your investors.

What’s your experience and thoughts on this subject? Let me know!

Startup Lessons Learned: Have Your Investors & Advisors Work For You

SHave your investors and your advisors working for you!o you raised your financing and brought a couple impressive folks on as advisors or board members. That is awesome! But, it’s more than just money and names – your investors and your advisors are there for you beyond that initial commitment, and they need to be. But not necessarily if you don’t ask, as these are very busy people juggling tons of different priorities. If they’re good, they should be juggling, right?!

We’re very fortunate to have an A-Team supporting us here at our business dashboard startup, Dasheroo. Sharp investors, and seasoned and insightful board members and board advisors. Plus they are all fun as hell to work with! In this Startup Lessons article I want to show you the diversity of our advisors and investors and what they provide depending on what we need at specific times.

Just a sampling of their many contributions over and above their money:

Matt HolleranGeneral Partner, Cloud Apps Capital Partners (Board Member): Cloud Apps is our lead investor, and Matt is our board member, along with me. Matt is the ‘King of Connections’. The ‘Open Sesame’ of strategic business contacts. He seems to knows everyone, and everyone has huge respect for him. When I needed an intro to one of the largest social media publishing platforms, well, he was visiting with the CEO that weekend! Plus he is excellent at helping position our value within the perfect context of each potential partner we discuss. Thay type of value you just can’t buy.

Judy LoehrVenture Partner, Cloud Apps Capital Partners (Board Advisor): Well, where do I start? Judy could be the CMO at damn near any company in the galaxy. So it’s more of a ‘where’ do I ask for input issue. Early on, it was helping establish and vet out our Go-To-Market strategy and pricing approach. Now it’s helping navigate the waters of a very large CRM company we’re beginning a strategic relationship with.

John Jantsch, Founder & CEO Duct Tape Marketing (Advisor): John regularly speaks at social media and marketing conferences around the world. And writes lots of great books. OK, so what does John do for us? He continually provides us with proven, down to earth, practical ideas and feedback. Recently, he advised us on our soon-to-be-released agency pricing (we listened to every word), and we are busy working on ways to have a tight Duct Tape – Dasheroo relationship. We love John because of his never vague, always immediately valuable and pretty easy to implement ideas.

Walter Kortschak, Managing Partner Kortschak Investments (Investor & Advisor): Walter is a large investor and advisor. We’re starting to scale, plus I need advice on the metrics and growth we need to show for a potential B-Round of financing in 2016. Who better to get insight from than a guy like Walter? He was an original investor in MacAfee and helped them achieve super stardom, and has also invested in big-scale companies like Twitter, Evernote and Lyft. So he knows the ins and outs of scaling a successful global business. And again, no ‘pie in the sky’ where it’s not warranted. He has decades of experience and no ego. As we grow, Water will be an even more valuable go-to on building enterprise sales and overall growth of our business.

Maurice Werdegar and Rob Glasser, Western Technology Investments We are honored to count these guys in as an investor in Dasheroo. I liked these guys from the get go; they have a no B.S. attitude and pragmatic approach to helping create successful businesses. We caught up a couple days ago, and they are now going to introduce us to a bunch of their portfolio companies. And if we decide to consider venture debt, they are the highly respected firm in the industry.

Janine Popick, board advisor and Dasheroo CMO. Well, first she grew leading email service provider and SMB darling VerticalResponse into a 1,000,000+ SMB success before she sold it. So she knows a thing or three about the SMB market – how to acquire and retain them. And, I mean this in a good way, lots of ‘in the trenches, here’s what NOT to do’ lessons that only a long-time successful entrepreneur can teach you.

Bottom line: each of these folks has played a huge part in Dasheroo’s growth and we’ve benefitted from quantifiable, measurable value out of them so you need to incorporate them into your business:

  • Have a monthly or quarterly meeting with them with a shortened version of your board deck talking about all of the things you accomplished with one slide: Where You Can Help.
  • Include them on a weekly or monthly progress email so you’re “in their face”. We add all of our investors and advisors on a weekly email called Track Our Startup. Maybe they read it and think “hey, I can help this week.”
  • If you’re coming up on a big decision (like pricing or a legal issue) where one of them has expertise or experience with it, reach out on that specific item.
  • If you need to meet someone very strategic to your business look them up on LinkedIn and see if they’re connected. Then ask for an intro! They can’t read your mind, you have to do the research.

So remember – it’s easy to do all the work to get an investment and advisor team together then go about your business and forget to reach out for help to grow and make their time and money pay back to the largest extent possible. And these people are B-U-S-Y, you cannot expect them to have you top of mind, you have to be the one reaching out.

Now all of that said, we are truly fortunate at Dasheroo in that all the folks I mentioned above DO proactively reach out to help!

Startup Lessons Learned This Week: The Power of ‘No’

Image for the Dasheroo Power of No article.As I mentioned in Startup Lessons Learned in the past couple weeks, we’ve launched our pricing and our billing solution. So now that we can actually charge people, we’re getting into sales discussions with agencies and larger companies who are interested in our business dashboards solution. It’s exciting!

That said, we just launched Dasheroo on May 5, so we’re still early on and we don’t yet have all the features and functionality that more advanced users like agencies or consultants want. Features like co-branding our app, dashboard exports, and user roles and permissions.

So, just this past week I’ve been in the unenviable position of having to say ‘No’ (more on that below) to several excellent prospects. “Do you have co-branding?”, “Can I export your dashboards to a PowerPoint?”, “Can I make this dashboard read-only?”

‘No’, we don’t have any of those features yet. Years ago I would have freaked out to not have a pocket full of “Yes” to respond with. I would have felt like a loser, and the pressure to close a sale now would have been immense.

But there are benefits of this powerful, and sometimes feared, word. Let’s take a closer look at ‘No’:

  • It shows some real honesty & confidence; people appreciate that.
  • You can sometimes turn a ‘no’ into a thank you, when the request sounds reasonable but you’re just not sure if you’ll ever get around to it. Occasionally we’ll receive feature requests than actually sound great, but not for the near term. So it’s not a ‘no’, it’s a “Thank you for your suggestion. This feature isn’t on our near-term roadmap, but I’ll get it in front of our product folks to review…”. And we do review each feature request we receive.
  • ‘No’ can often be communicated as ‘Not yet or ‘No, but…”, if that is an accurate statement. For instance, co-branding, dashboard exports, and advanced user roles and permissions are in fact on our near-term product roadmap. People will be patient if they believe that your goals are aligned and you’re open with them.
  • Sometimes a firm ‘No’ is warranted. In the case where one customer may be forcing feature demands on you that will not value the balance of your users, or is just something you feel strongly is not in your best interests. Jason Freid of Basecamp wrote a great article a few years ago, where he noted that a customer requested they provide Gantt Charts as part of their Basecamp project management offering. He duly noted that many other companies already provide Gantt Charts and it’s not something they will ever consider.

After several agency and larger company meetings the past week or so, the results are interesting and encouraging. People genuinely like our user interface, ease of use and pricing. That’s the core of our value proposition. So when we discuss upcoming features and functionality with these folks, we’re driving toward a mutually beneficial solution and inviting them to help define that solution. Plus, we’re often able to provide some short term workarounds in the meantime.

So can forms of ‘No’ actually get you to a yes? It’s looking promising, plus it ensures that we stay true to our product vision, which hopefully will benefit all of our users for years to come.

What’s your take on the pros and cons of ‘No’? Let me know!

Startup Lessons Learned This Week: Setting Our Pricing

Last week in Startup Lessons Learned I discussed the importance of establishing sales strategies on both ends of the business spectrum – from a strong ‘auto convert’ for the SMBs all the way up to big ‘ol enterprise types. What that means is this – folks that will pull out their credit card for a $19 purchase when electronically prompted, all the way up to negotiated contracts in the several of thousands of dollars.

So when deciding on your startup pricing strategy, there are so many important items to consider. But I’m going to focus on the 3 biggies we drilled into when setting our initial ‘auto convert’ pricing, as I feel they establish the foundation of a good pricing strategy. Here we go:

1) Your costs. Evaluate both fixed and especially variable costs. For us, the incremental costs of supporting each new user is relatively low. Our incremental costs get down to efficiently scaling the backend server and database costs, being very efficient with API calls to the 3rd party applications we connect to, and customer support. With a business freemium model like we have, incremental variable costs must remain low. For yours? Who knows, but start with your cost basis, and make sure you are very realistic on your costs now, and how they will change over time, especially if you grow.

2) Your competition. You need to be mindful of the competitive environment. Businesses are very cost-sensitive. Does that mean you need to undercut your competition? Not necessarily. First, try to understand your competitor’s pricing approach. What are they basing it on? Is it per user or per ‘widget’? Figure out their pricing metric(s). If you can understand that you can shape your pricing to be a greater value. And that is really what it comes down to, to win the long term race. Value.

Note: Don’t get too crazed by just one competitor’s pricing. You could whip yourself into a frenzy trying to compete with it, and then they change their pricing the next day!

3) Your value. Here’s where your pricing strategy culminates into a successful business. Answering the question “What do users derive the most value from?” You can’t trick, cajole, or hold important stuff hostage, in order to drive long term profitable relationships with your users. And although price points are a huge consideration, if they are not based on ‘value realized’ it won’t matter.

Bottom line, here’s what we did for our SMB auto-convert pricing (I’ll talk agency and larger company pricing in a future post.)

Ou just launched business dashboard pricing

Our just launched business dashboard pricing!

  • Free! We call this our “Tall” pricing tier. We feel business freemium reduces the risk a business takes, and allows for rapid global adoption. Sharp folks like Mailchimp, LinkedIn, Hootsuite and SurveyMonkey have all proven this out. Otherwise, users are forced to make a pay/flee decision after a 14-30 day trial, and often these busy users need a longer period of time to derive value from a product. We felt that leading with a 100% risk-free offer satisfies my three considerations above, provides a huge value, a competitive advantage and fits within our cost structure.
    • We’re big believers in really providing great value in the freemium edition. No stripped down bait-and-switch type stuff. At VerticalResponse (where a lot of us have experience from) we re-tooled the traditional 30-day free trial into a freemium.

Dilbert: Freemium Model Cartoon

  • No ‘per user’ pricing. We really deliberated on this one! Debated. Argued. Hell, I think I argued with myself on this decision! But at the end, we all came to agreement that our pricing should be more like Basecamp’s pricing for project management than Insightly’s per-user pricing for CRM. CRM tools like Insightly naturally lend themselves to a per-user pricing schema, but with business dashboards, you get some users that may casually log in once per month, others that log in daily. So why make people hesitant to invite that casual user?
  • Great conversion price points and clear value triggers. So, the next pricing tiers are Grande and Venti, tipping a hat to Starbucks. You want to achieve a couple things here. First, there are natural price points that tend to drive a conversion. As in our $19 Grande plan. Sure we could have priced at $23 or $16. But we’ve done enough testing in our (long) lives to know that we’ll get as many folks to pay us $19 than $16 (I’ll take an extra $3/month to invest in innovation), and probably drive 30%+ conversions than pricing a couple bucks over the magic $20. Same goes for the Venti pricing. Secondly, our value-add (triggers) are clear. It’s completely usage based. You consume more Insights, we hope it’s clear that you should budget a little more per month for that additional usage, and a couple more bells and whistles.

A guarantee? We’ll most likely change our pricing at some point. As we learn, instrument (we love Mixpanel!) usage, get feedback from our awesome users and add more features and functionality we’ll adjust our prices. But we plan on always treating our current users well, and offer ‘grandfather’ plans to them.

Oh yeah, why the caffienated pricing? It just seemed catchy and fun. Hopefully it’s clear to people, otherwise we may change those labels as well!

Track Our Startup: Billing + GetResponse Email Marketing Dashboards Launched

Dasheroo's business dashboard pricing plan.Ok, so we’ve been talking about our huge billing project for months. We’ve been trying to think of any scenario and corner case that might happen as we ask for customer’s money, because we want to eliminate any potential confusion. So……

Billing Launched!

For any startup, the ability to bill a customer is a huge milestone. Anyone can offer a great product for free, but will users pull out their credit card to get access to more features & functionality? We’re sure going to find out.

We feel that our free Tall pricing plan is great for many small businesses and non-profits who need a quick data fix. For more advanced users and maybe larger small businesses that may need more bells and whistles, we offer the Grande Plan (virtual branding hat-tip to Starbucks) which gives a growing business more dashboards and more insights they can track. Hey, we feel that the more access to actionable data, the more you should be growing right? Let’s all share the wealth!

A big up to Josh for PM-ing the crap outta this project, and to Andrew and James for their awesome ability to think through all things billing and then code this stuff. And to Alf for getting ready to answer the myriad of questions that may arise, as well as making the site understandable (huge user interface stuff going on here). Everyone had input on how to price our offerings, and we went back and forth as you might imagine.

We’re starting to think about how referrals are handled from a billing and payment perspective so stay tuned on that. We’ve had lots of interest in this area.

What else did we do? GetResponse email marketing dashboards launched to round out SEVEN email marketing providers.

Dasheroo Google Analytics dashboard of Sessions

Look at the Yellow part of the Dasheroo Google Analytics Insight, crazy good!

Marketing – READ THIS!

As you know Janine Popick came on as CMO, happy to have her! Check out her article: 5 Reasons I Decided to Dive Into a Startup on Inc.com. It’s pretty cool.

Check this out: this past week we were lucky enough to get an article written by @SteveStrauss CEO of @TheSelfEmployed. He mentioned us in his USA Today small business column. That’s great.

And it gets better…

What was weird was a few days later we got a huge spike in Google organic search traffic. Weird because we weren’t spiking for any of our keywords. Sooooooo….

Dasheroo featured on USA Today on an elevator screen!

This is proud Art taking a pic of Dasheroo in an elevator on wife Jenny’s first day at Dasheroo!

Here’s what we found: our own Jenny’s husband Arthur, was on an elevator here in San Francisco and saw Steve’s mention of us running on Captivate, those TV screens that hold your attention in elevators. It was on the screen for 2 minutes at a time over the course of three days and we GOT FLOODED with users. Whoa. People took pictures or remembered and searched for us on Google and signed up. Incredible!

One more thing, we have a listing on GetApp and we need reviews, can you give us one? It won’t take long, promise!

Board Meeting

I’ve got my monthly board meeting this Thursday, and it won’t be BORING. I’ve been getting slides ready for that one since it’s been 6 weeks since our last one. For a change we’ll be having it in a hotel lobby that doesn’t get used. We’ll see how that goes.

Side Note – One of the Coolest Tools Ever

Alf found GifGrabber which is a FREE way to make a video (no sound) that replays. It takes about 20 seconds to understand and create a video. So you’ll see these gifs of how-tos in our help. Awesome, thanks Alf!

Platform First

Not to geek out here but James and team are building out a pretty significant part of Dasheroo, our Developer Console. This is “the app that builds our app integrations and insights” so to speak. What’s very cool about this is that if a business doesn’t see an app they want to make a dashboard of, they can build it themselves (or get a developer to do so.) Point is, the team has done a lot of work behind the scenes to get this up and running and we got an awesome demo of it this week. More on that as we plan to launch, but we’ve had a plethora of inquiries about this from various business that want access to our API. It’s coming.

Whew, more next week, check out my Startup Lessons Learned if you’re up for it!

John at Dasheroo.

Track Our Startup: AWeber Business Dashboards Launched!

We had a pretty productive week here at Dasheroo. We wrapped up our time sensitive ’20 Years Free Grande Plan’ offer yesterday and wrote a blog post about our experience. We also had a brand spanking new business dashboard release, check it out:

AWeber Business Dashboard from DasherooRelease!

We launched AWeber business dashboards. You’ll be able to see:

  • Recently sent emails: A list of the most recent with the quantity sent, # opens, # clicks, # bounces and # unsubscribes, handy!
  • List health: view your subscriber growth over time
  • Engagement: track your trending open and click rates by day based on the last 30 emails you’ve sent.
  • Bounces and unsubscribes: track your trending bounce and unsubscribe rates by day based on the last 30 emails you’ve sent.

Billing

One week closer to releasing billing. It’s a nasty (but great!) project and we need to make sure we nail it right from the get-go. Great job to Andrew and Josh for relentlessly working this through.

Back Office

We had a great board meeting, they happen monthly and we love it. It keeps us all on our toes and there is no room for any surprises.

Don’t know if you heard but Ducksboard, a viable competitor who was acquired by New Relic, closed their doors last week, We have a nice home for you Ducksboard users, a very nice cozy new nest.

We’re getting ready for 3 new hires in a week and there’s computers to be set up, payroll & insurance to be done and a lot of work getting these awesome folks up to speed. Someone’s gotta do it, thanks James for keeping the computer wheels on the bus.

Videos

We’ve got two more very cool videos, using custom date ranges with your dashboards and uncovering Insight and metric details – what does what you’re looking at mean and what should you do about it? All answered here. Thanks Alf!

Video image for Dasheroo's custom date ranges
Video image for Dasheroo's Insight & Metric Details.

Marketing

Dasheroo's "give feedback" link.We were kindly included in this great article from Hiveage: Why You Need an Analytics Dashboard for Your Business by Kristi Hines, who writes some pretty killer marketing content for a ton of businesses.

We’re also putting together a marketing plan to get us to 30,000 users by the end of the year. Impossible? No, and you can help. We don’t want to pay a bunch of money for advertising, we’d rather build a killer product that you all love and want to tell your friends about. So your feedback is super important to us and telling your friends is too. Can we get a handshake on that? Click on Help > Give Feedback in your Dasheroo account. And while you’re at it, we’d appreciate a kind Tweet or Facebook post!