Which Test Won? A/B Testing: Aweber’s Amazing Results

by ·0 Comments

From time to time we head on over to that amazing site WhichTestWon to see the latest and greatest marketing tests businesses are measuring and since we’re all geeky about measuring it gets us pretty excited!

The latest test is an awesome one. Why? It’s a B2B company! Many of the tests we see are with consumer-based companies.

So AWeber decided to do some a/b testing with their call-to-action button on their homepage for a week with one simple change, adding the word “Now.”

Which Test Won? Aweber's amazing results in a/b testingVersion A increased paid sign ups with a credit card by 12%, that’s nuts! So why not test some CTA’s yourself, use a tool like Optimizely to do it and measure your own results.

Dataviz: How Color Affects Your Biz [Infographic]

by ·0 Comments

Did you ever think that color could make a huge difference in your marketing? Well it can and it’s been tried and tested but with no simple answer. Kissmetrics put together a few infographics (great dataviz btw!) that show how color could really affect outcomes from testing they’ve uncovered. It’s all about measurement isn’t it?

Most people make decisions based on VISUAL.

 

It takes NO time for our minds to make a call!

Test it! This simple test of a button color change got 21% increase in clicks.

 

People in North America see color different than other countries.

Does green mean GO? Or are you too relaxed to move when you see it?

Selling high end Jewelry? Consider testing sky blue instead of orange!