Did you ever think that color could make a huge difference in your marketing? Well it can and it’s been tried and tested but with no simple answer. Kissmetrics put together a few infographics (great dataviz btw!) that show how color could really affect outcomes from testing they’ve uncovered. It’s all about measurement isn’t it?

Most people make decisions based on VISUAL.

 

It takes NO time for our minds to make a call!

Test it! This simple test of a button color change got 21% increase in clicks.

 

People in North America see color different than other countries.

Does green mean GO? Or are you too relaxed to move when you see it?

Selling high end Jewelry? Consider testing sky blue instead of orange!