Whoa, everyone was all up in arms that Apple didn’t have any hardware announcements at this year’s 2014 World Wide Developer Conference, but it announced one big important news item as it relates to Apple’s upcoming Mac OS X “Yosemite” and iOS 8 operating system:

Bing replaced Google for Spotlight Searches (Spotlight = search on Apple products.) More deets here but it’s pretty big!

Google will still be the default search provider for Safari which is the default broswer for iOS/MacOS but when the new release is out it’s going to be pretty simple for people to “search” using Bing automatically.

What does Bing get? A new FAT stream of people doing searches on their iPhones resulting in hopefully more ad revenue. Didn’t Apple use to hate Microsoft? Is someone turning over his his grave? Maybe now Bing will grow their 6% base of all mobile searches.

How does this trickle down? Now millions of users will be tapping into a new search engine to search on their mobile devices and begin searching keywords that might relate to your business.

What you need to do to maximize this news for your business:

• You need to ensure that you’re site is properly SEO’d. If you’re doing a great job for Google searches you’re doing a great job for Bing.
• You need to add to your Bing pay per click. This might result in you shuffling some dollars away from Google or adding to the kitty but it’s worth it to spend more time doing some Bing testing.
• You need to start tracking mobile searches and visitors more than ever to see if you’re getting new visitors from Bing.