We’ve been advertising on Facebook since the start of Dasheroo, but really only a “Like” campaign. We tested a few ads but since we were in stealth mode, and didn’t have a product to really promote other than our Alpha and Beta version we wanted to get the word out about what we were doing and start to build our following.

But now we thought it would be great to test a different Facebook Objective on our Ads; clicks to our website. So we decided to get some creative together (one which Facebook REJECTED due to their dumb 80/20 rule) and go for it on the day of our launch.

Here is what we did:

• Selected a very targeted audience of small business owners and people who were most likely to use an online app like ours.
• Made sure people who would see the ad were over 24 and in the U.S. even though we have a ton of people who use us in over 70 other countries as of now. We wanted to restrict the test at this point.
• Let it roll with a oCPM (optimized CPM) not a CPC since we thought to let Facebook help us with some targeting of people most likely to click.
• Budgeted it for a whopping $100/day for 7 days to see what would happen.

Here’s what happened:

We got a ton of clicks and a 13.2% conversion rate to new user!

We looked at the users who came in from Facebook Ads and looked at their activity. Did they connect an application? Where they viewing their dashboards? The answer was … they are but at a lower rate than we’d like. Are we quitters? No way.

We’ll be marketing to those who came in through Facebook to see if we can get them to be active or, learn why they’re not.

We’ll keep testing this channel out to drive some traffic but you know how we feel about spending tons of money on advertising ?