You’re doing a great job using Google Analytics to see high-level how much traffic is coming to your site and what type of traffic it is. But are you really looking at conversion rates that are driving your business?

Conversions come in all shapes and sizes; you could be measuring leads that sign up on a form on your site/Google sessions, it could be # new sales/Google sessions, it could even be the total number of people who finished the shopping cart/the total number of people who got to it. Benchmarking what works is one of the most important things you can do for your business .

For instance we’ve seen conversion rates of 1% from a Google session to a lead and a 15% conversion rate from a lead to a new sale. And that worked for the business, it made money and great margins. It was also a great benchmark for getting even better rates.

It also depends on where people come to your site from. You might find that from a Google Adwords campaign you get a 3% conversion from website to purchase or your organic traffic drives the best conversion rates because people are typing your name into their browser (they already know ya!).

Here’s an example: it’s very important for us at our company Dasheroo to monitor activities when people get to our website, sign up and engage with us. So a key metric we look at would be how many people connect their Facebook accounts and start looking at their Facebook stats. For us those that choose the app and connect are golden because we know they’re likely using us to get their data.

Are you measuring conversion rates? Let us know how it’s working!