Our friends over at eMarketer do some really great surveys and this one is no slouch! Timely too with team Dasheroo at Social Media Marketing World (#SMMW15) here in San Diego.

So this survey by Ascend2 looked at the biggest struggles marketers have when it comes to producing and publishing content.

The interesting thing we thought was that “lack of management support” was a mere 15% so it wasn’t because management doesn’t want it but they’re certainly not supporting from a budget perspective with 40% saying they ain’t got the dough.

And when you don’t have the money you need to get content done for you “free” and with a lack of internal content creation resources, especially when the budget isn’t there. So we agree with that one too!

So what do you do? You find every way to repurpose your content. But do people do it? As a study by Curata found, they actually don’t! Huh?

In this study a huge portion of responders said they only repurpose content “sporadically.”

Consider this:

• The shelf life of a Tweet these days is minutes so if you Tweet once, very few will see it and your Tweet is dead. So Tweet your content often especially if it’s evergreen.
• Take a series of content pieces that make sense together and reformat them into a PDF. Then distribute that at tradeshows, email it to people who join your list as a “thank you”, use it as a white paper.
• Post your video to YouTube, your site, put it in a link in your signature, post it to LinkedIn.
• Take a survey you’ve done and make it into an infographic, then distribute it throughout your social networks for months!
• Break up a white paper you wrote into snippets and make it 50 Tweets and Facebook posts! Then direct people back to the PDF to download it in full.

You spend a ton of time developing the perfect piece of content, make sure it gets read!