It doesn’t matter what business you’re in, whether you sell to consumers or you sell to businesses, whether it’s a product or a service, you should be looking at your conversion funnels.

A funnel chart starts at 100% and decrements at specific stages of the path that someone takes to consider you in their purchase decision.

So let’s look at a simple example from website visit to a sale:

You got 1000 visitors to you site. You know that because you’ve set up Google Analytics to look at that.

When they get to your site they are presented with a bunch of information about your products. 100 of them are somewhat interested so they click and submit their information for more info. That’s a 10% conversion rate from visitor to sign up.

You send them more info and you call them. You get in touch with 10 of them. That’s a 10% conversion rate from sign up to contact.

After the first contact you sell to 2 of them. That’s a 20% conversion rate from contact to close.

If your revenue from those sales covers the cost and time it took to close, great for you. If it doesn’t now is the time to start testing different parts of the funnel!

Hey, we just released Leads by Status and Opportunities by Stage Funnels for Salesforce. Check them out, it’s free!