Get deep reporting on your Page’s videos with these new features in Facebook Insights.

Because measurement is in our blood, we love it when our data Partners roll out new stuff. Facebook has just announced all new Facebook video metrics. Now we’ve always been able to see how many people started watching a video on our Pages, but now we’ll be able to view:

• How many started to watch
• Unique video views
• Average duration of the view and how much of your audience stuck around

This hopefully will help you drive decisions around how much effort is required for you to put into creating your videos!