Yelp introduced an all new fun tool called Yelp Trends, a nifty way you can graph what trends are going on in a given category in your city.

We decided to plot Fernet Branca (a long time San Francisco fave, 20% of Fernet’s U.S. consumption is consumed by San Franciscans) against the up-and-comer Fireball. See what’s happening? Look our Fernet, Fireball is coming at ya!

Go play with it yourself to graph your own fun!