We really admire folks that measure and act on the metrics that drive their biz. Sounds easy enough, but for whatever reason there’s just not enough great examples of it…until NOW!
So there’s this very cool, Kickstarter-funded fashion retailer based outta SF called Betabrand. And their customer acquisition pro, Julian Scharman, is crotch-deep (yup, read on) in the metrics that drive his social media advertising strategy.
A quick tease? Scharman’s crotchety ads on Twitter drove conversion rates 407% higher, resulted in a 156% spike in retweets and a 78% increase in follows, in comparison that is, to ads without close up photos of clothed genitals. What? Hey this isn’t some Abercrombie & Fitch campaign, Betabrand actually focused on showing the product, not ‘not’ showing the product:
Crotches click! Bottom line: Always Be Measuring.
Cool thing is, this wasn’t necessarily planned as the social media advertising strategy; Scharman dug into the deets and followed the numbers! Bottom line: Always Be Testing & Measuring! You will succeed.
Read the entire article here on Pando Daily.
