Google is notorious for rolling out massive updates to its search algorithm and Penguin and Panda were probably the two that affected the widest group of websites. We’ve all been waiting for the next Penguin “upgrade” and Google began that process in the past few weeks.

If you recall, Penguin is an algorithm, launched in April of 2012, that tracks what Google thinks is “spam” and it penalizes websites by dragging them to the depths of the search queries. So if you had inbound links that you “paid for” on weird sites and directories, you may have been hit with this nasty change. Hey at one point everyone wanted more inbound links right?

And a ton of companies have been out there cleaning up their links, disavowing them, waiting for this change, while others stood still and did nothing. So most of the companies may have a positive outcome of the Penguin 3.0 change but those who are spammy offenders will notice a change, much to the negative.

For us here at our business dashboard startup Dasheroo, we’ve noticed a hugely positive change. We’re not sure if it’s because we’re producing content that our readers like to read or that those in front of us had such a negative impact from the alogorithm change that we jumped 6 pages! Who knows we’ll just keep doing what we’re doing and remain clean!

Here’s a great article by Moz to dig in deeper.