3 Effective Ways to Use Twitter Lists

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Dasheroo’s private list in Twitter.

We come from a direct marketing background with big businesses and small. So Twitter Lists are right in our wheelhouse. Why? Because we can sort through the clutter and organize directly who we want to hear from within each list.

Do we like Twitter Lists? Yes. Do we want them to do more? Yes. For instance a Twitter List is only a curated group of Twitter users and a great way to organize your interests. Can you Tweet a list? No. But we’re ok with that, for now.

Create a Twitter List:

Click on your Profile > Lists > Create a New List

Name your list, make it public or private. If you mark your list public, anyone can subscribe to it. If it’s private it’s for you to follow. Any time you follow someone you can add them to one or more lists. It’s super easy.

So here are 3 ways you can use Twitter Lists

  1. Follow Competitors - Create a list called “competition” mark it private and follow your competitors, their CEO and their employees. See how they’re using Twitter (Customer service, informational, etc.) and see if you can get any good ideas (or bad) from how they’re using it.
  2. Follow Influencers - If you know who is writing about your industry or your competition go ahead and follow them. Set up Google Alerts or use Buzzsumo to find out who cares about what you do, then follow them with an “influencer” list. You’ll be able to get a good view into what they’re posting about your industry and retweet them. If you do and they’re good social-media-ites, they’ll recognize it and follow you back!
  3. Follow VCs - If there are specific VC’s that fund companies in your industry you need to follow them and their partners. It’s good to see what they’re posting, what they’re interested in in the event you need funding at some point. You RT their Tweets and they may follow you back. BOOM! You hit their radar!

So create some Twitter lists and start to understand what’s going on in your industry!

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