A lot of us here at Dasheroo are marketers at heart, we’ve got it in our blood, hell our engineers are great marketers! So we decided to put the prowess to work with a great offer, an offer that spun out of a problem we have, the lack of a billing system.

Now while we would love to be free for all, our investors might not like a $0 return so we’ve been hard at work on getting billing in place. But in the meantime we’ve been giving away the kitchen sink for free.

So we’ve been hard at work developing what we think is a pretty cool pricing plan. Now you can look at what you’re getting for free and derive what a real value it has been.

Now that we know we’ll be releasing our billing system soon, we decided to get as many people “grandfathered” in for free at a great level of service as possible. So we thought we’d go out with a killer time-sensitive offer that actually ends today where everyone who signs up for Dasheroo by today will automatically get our Grande plan for free for 20 years.

Sounds crazy right?

• We Tweeted it every day.
• We put it on Facebook.
• We ran ads.
• We included it in every newsletter

And here’s what we got out of it:

• Since it’s time sensitive we got a ton of people signing up now, even if they won’t use it for a month or so.
• We got a ton of people talking about it on social media
• We doubled our user growth for the entire year in just one month

Does time-sensitivity work? It sure does, especially when you offer a ton of value. In our case it’s a great product for 20 years which is a $6000 savings.

Oh, have you signed up yet? Better get on it!